Job Description

About Incard

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Incard's mission is to build the financial operating system for entrepreneurs.


We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.


Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

The Role

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We're looking for a

Product Content Lead

to become the on-camera host and voice of Incard's educational and product-led content.


This is a highly visible, execution-first role at the intersection of

product, content, education, and brand

. You will lead how Incard explains itself to the market -- from product tutorials to founder conversations -- and help turn complex financial workflows into clear, compelling stories.


This is not a behind-the-scenes content role. It's a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.

Key Responsibilities

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Product Education & Content Ownership

Own Incard's product-led and educational content end-to-end Lead on-camera

product explainers, walkthroughs, and how-to tutorials

for the app and web platform Turn complex product features into

simple, engaging, founder-friendly narratives

Continuously refine content formats based on product evolution and user feedback

Hosting & Founder Conversations

Host conversations with

e-commerce founders, DTC brands, digital agencies, and operators

Lead interviews, discussions, and educational formats focused on real business challenges Act as a trusted, credible voice within the e-commerce and digital business ecosystem Support founder-led and ecosystem-driven growth initiatives through content

Content Creation & Distribution

Script, structure, and present content across:

+ YouTube
+ LinkedIn
+ Other relevant social and video platforms
Collaborate closely with Marketing and Product to align content with launches and priorities Ensure messaging is clear, consistent, and rooted in real product value

Brand Representation & Offline Presence

Represent Incard in

offline contexts

when needed:

+ Events
+ Panels
+ Demos
+ Workshops
+ Founder meetups
Act as a product and brand ambassador in front of customers, partners, and the ecosystem

What We're Looking For

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Experience

Strong, natural

on-camera presence

Proven ability to

host, present, and explain

confidently on video Clear, confident

American accent

Solid understanding of

business, e-commerce, SaaS, or digital business models

Experience explaining complex products or concepts to non-technical audiences

Skills & Mindset

Strong storytelling and communication skills Comfortable being the public-facing voice of a product and brand Ability to simplify complexity without losing depth or credibility Curious, structured, and product-minded Comfortable collaborating cross-functionally with

Product, Marketing, and Growth

High ownership, high standards, low ego

Nice to Have

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Experience hosting

podcasts, YouTube series, webinars, or live content

Previous exposure to

fintech, e-commerce, or SaaS products

Public speaking or event experience Familiarity with product-led growth or educational content strategies

Location

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This role can be based in

London

, with hybrid work.


We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.

Benefits:

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Competitive cash-based compensation Incard stock options 25 days of paid time off per year, plus bank holidays and your birthday off * Global health insurance and unlimited paid sick leave