Product Marketing Executive

Basingstoke, ENG, GB, United Kingdom

Job Description

About Us



TechPoint is a people centered organisation, it is important to us that you not only have the skills and experience to fulfill the position, but you also possess the same core values as us. We are looking for people who can make a difference, add value, have an input and enjoy their work. This approach to recruitment makes TechPoint a unique team to be a part of- and we hope you can join us!?

At TechPoint we provide industry leading products, solutions and services. TechPoint comprises 3 value streams: Supply Chain Solutions, Manufacturing Solutions and Specialist Components - our five 'Centres of Excellence' across South and East of Anglia.

The Role



We are looking for a dynamic and creative Product Marketing Executive to join our marketing team. This role combines the strategic and hands-on aspects of social media management with product marketing responsibilities to support brand growth, drive engagement, and contribute to successful product launches. The role will play a key role in shaping how our brand and products are seen, experienced, and talked about across digital channels.

Responsibilities



Product Marketing



Support go-to-market strategies for new product launches and key campaigns. Work with product and sales teams to develop positioning, messaging, and promotional materials. Coordinate digital product presentations, landing pages, and sales tools. Conduct basic market research and competitor analysis to inform messaging. Assist in creating product-focused email campaigns, blog content, and digital assets.

Social Media Marketing



Develop and execute engaging content calendars across key platforms. Manage day-to-day posting, community engagement, and brand voice. Track performance metrics and use insights to optimise campaigns. Collaborate with creative teams on visual content (photo, video, stories, reels). Stay ahead of social trends and competitor activity.

Collaboration & Cross-Functional Work



Liaise with e-commerce, sales, and design teams to ensure consistent branding and messaging. Coordinate influencer, brand ambassador, or user-generated content campaigns. Represent customer voice by gathering insights from social channels and feedback loops.

About you



2+ years of experience in a product marketing combined with social media role. Strong copywriting and content creation skills. Experience using social media management tools. Good understanding of brand and marketing principles. Highly organised and able to manage multiple campaigns and deadlines. Analytical mindset with basic knowledge of KPIs, engagement metrics, and audience targeting.
Desirable:

Experience in Electronics or Component Industry Familiarity with email platforms CMS, or basic HTML. Exposure to performance marketing, influencer outreach, or paid social ads. Adobe Creative Suite or Canva experience.

Why us?



25 days holiday plus Christmas shutdown Your birthday as an additional day off Private Healthcare Health cash plan Company sick pay Bonus Scheme Life insurance of 4 x your annual salary Up to 5% employers pension contribution salary sacrifice Option to buy up to 5 days of holiday Enhanced Parental leave pay Cycle to work scheme Home and Tech salary sacrifice scheme Free will writing service Free parking
Job Type: Full-time

Pay: 38,000.00-40,000.00 per year

Additional pay:

Yearly bonus
Schedule:

Monday to Friday
Application question(s):

Do you have experience working in an Electronics Manufacturing company?
Work Location: Hybrid remote in Hampshire, RG22 4PD

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Job Detail

  • Job Id
    JD3386090
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Basingstoke, ENG, GB, United Kingdom
  • Education
    Not mentioned