Reporting to the Marketing Manager, the main tasks include developing, planning and executing holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding, through a series of marketing elements that take the customer on a journey that brings them closer to OXTS. Key metrics would be around moving customers and potential customers through the Awareness, Interest, Desire, Action (AIDA) funnel and converting them into advocates for the business and loyal repeat customers in support of our sales teams and channel partners.
Key Responsibilities
Plan and deliver multi-channel marketing campaigns
across digital, print, events, email, and social media to generate qualified leads.
Develop clear customer journeys
within campaigns to guide prospects through the sales funnel, from awareness to conversion.
Collaborate with channel partners
to create and execute joint marketing initiatives tailored to local markets.
Create compelling content
(blogs, case studies, sales materials, videos, etc.) in partnership with product and technical teams.
Manage advertising activities
, including identifying opportunities, negotiating rates, and coordinating ad production.
Write and distribute press releases and media content
, and build relationships with journalists and editors to maximize PR opportunities.
Track and report marketing performance
, including campaign KPIs, customer engagement metrics, and marketing budgets.
Ensure campaigns are integrated across digital platforms
, working closely with the Digital Marketing Executive for web and social alignment.
Support the development of strategic marketing plans
as part of the wider commercial strategy.
Provide general marketing support
, including assisting with project delivery, admin tasks, and the creation of promotional assets.
A downloadable PDF of the full role description is available for more information.*
Skills, Knowledge and Expertise
Multi-Channel Campaigns
: Ability to drive, plan, execute and monitor multi-channel campaigns in alignment with the overall marketing and company strategy.
PR and Media Management
: Identify and organise new advertisements, write press releases, company profiles and other content for the website, new product launches and exhibitions.
Metrics and Reporting
: Develop and analyse metrics, report on marketing budgets and measurable objectives for campaigns.
Sales Channel Marketing:
Work with channel partners on joint marketing campaigns and monitor execution.
Communication:
Clear and collaborative communicator, confident working and negotiating with contractors. Liaise with different departments, team members, channel partners and customers.
Attention to Detail and Organisation:
Strong organisational skills with the ability to manage multiple tasks simultaneously, whilst managing deadlines and competing priorities. Excellent attention to detail and accuracy.
Ownership and Accountability:
Takes ownership and accountability for the planning, executing, driving and monitoring of multi-channel campaigns.
Benefits
Discretionary annual profit share bonus
Holiday entitlement is 27 days plus bank holidays
5% employee and 5% employer contributions through our salary sacrifice workplace pension scheme
Group Income Protection Insurance Scheme
Death In Service Scheme
Electric Vehicle Scheme
Smart casual dress code
Wellness initiatives
About OXTS
At OXTS we're passionate about inertial navigation and how we can help our customers with our technology. With two decades of experience in combining the best of high precision GNSS receivers and world-class inertial navigation expertise, OXTS' products have become the industry standard for automotive testing and are widely used in other industries.
The highly accurate RT3000 products are the equipment of choice for vehicle dynamics testing. Our products are used by major car manufacturers and automotive test facilities around the world for applications such as handling and dynamics evaluation, brake testing, steering robot guidance and many more. With the RT-Range S products, OXTS also offers a complete solution for validating advanced driver assistance systems (ADAS) to Euro and global NCAP standards and for developing the self-driving cars of the future.
Away from the automotive world, our range of combined, compact GNSS/INS systems are also used for airborne and vehicle-based survey and mobile mapping applications, where continuous position and high accuracy orientation information is essential for georeferencing sensor data.
OXTS' GNSS/INS products are supplied with a comprehensive software suite including powerful data analysis and post-processing applications. We also provide a full technical support service, plus a bespoke technology integration consultancy via our Application Engineering department. Our products are sold and supported globally through a network of channel partners in more than 20 countries worldwide, to provide customers with a local point of contact and support.
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