Job Description

Product Marketing Executive

?

The purpose of this role is to oversee product marketing initiatives across Europe, focusing on a full product pipeline, e-commerce merchandising, and collaboration with multiple stakeholders. By driving product launches and maintaining accurate product assets, the post holder will support revenue growth, enhance brand visibility, and optimise internal processes.

?

Duties and Responsibilities:

?

1.

Take ownership of the product pipeline

?Lead and coordinate the development of new or complementary product ranges to increase revenue and brand exposure ?Conduct market research to anticipate trends and meet evolving customer demands
?

2.

Oversee end-to-end product launches and updates

Manage products from concept through to market introduction, ensuring timely delivery and strong positioning ?Plan and execute promotional launch and product strategies, aligning with overall marketing goals
?

3.

Lead product asset creation and e-commerce merchandising

?Produce and coordinate creation of product assets, such as images, written content, and supporting materials ?Optimise listings on relevant e-commerce marketplaces, ensuring information accuracy and an engaging customer experience
?

4.

Streamline marketing and product development workflows

?Collaborate with product, sales, and technical teams to reduce launch timelines and improve process efficiency ?Prioritise tasks and responsibilities so that other marketing resources can focus on broader organisational needs
?

5.

Facilitate cross-functional alignment and performance measurement

?Maintain communication with sales, finance, and regional marketing teams to ensure consistent product strategies ?Track key performance indicators (such as sales growth and return on investment) and present findings to management
?

6.

Additional duties

?Support the creation of digital and print product marketing campaigns Maintain accurate product descriptions and other materials Ensure compliance with brand guidelines across all platforms ?Liaise with external agencies to assist with advertising, design, or research Attend relevant trade shows or industry events to stay informed of market trends and networking opportunities Undertake any other responsibilities in line with business needs ?Provide day to day marketing support (as required) to some of the smaller GYEUR subsidiaries during the development stages of their local marketing departments and activities.
?

Personal Traits:

?

Strong organisational skills and the ability to manage multiple projects simultaneously Excellent communication and collaboration abilities, working effectively across international and cross-functional teams Analytical mindset with the capacity to interpret data and inform strategic decisions Attention to detail, ensuring consistency in product information and branding Creative problem-solving approach to identify new market opportunities and improve processes Ability to work within deadlines and delivering results in a fast-paced environment Keen interest in relevant technical or industrial sectors, with a desire to keep up to date on emerging trends Self-motivated and proactive, capable of both autonomous work and team collaboration
?

Experience and Qualifications:

?

Proven experience in a product marketing, marketing executive, or related role, ideally within a technical or industrial sector Familiarity with e-commerce merchandising and content optimisation Proficiency in creative software (for example, Adobe Creative Suite), or a demonstrated ability to brief designers effectively Event coordination or management experience (such as exhibitions or trade shows) is advantageous Strong project management capabilities, including scheduling, budgeting, and stakeholder engagement Demonstrated skill in copywriting or proofreading, with an eye for clarity and consistency Ability to analyse and report on campaign effectiveness and product performance
If you are ready to take on this exciting challenge as a Marketing Executive, we encourage you to apply and become part of our innovative team.

Job Type: Full-time

Pay: 32,000.00-36,000.00 per year

Benefits:

Additional leave Bereavement leave Company events Company pension Cycle to work scheme Employee discount Free flu jabs Free parking Health & wellbeing programme Life insurance On-site parking Private medical insurance Referral programme Sick pay Store discount Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Swindon SN3 5FB

Application deadline: 15/06/2025