Assist in the day-to-day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.
Job responsibilities
MAIN RESPONSIBILITIES
CATEGORY MANAGEMENT
Support the Product Marketing Manager (skincare, fragrance & beauty) with category launch plans (full year and phased)
Work with the rest of the team using Circana to pull together analysis on a monthly basis for all categories as well as ad hoc analysis as required
Assist with implementation of best-in-class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously
Assist the product manager with the upcoming product launches creating PowerPoint presentations for internal and external meetings
Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date for the categories as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches
Create price benchmarks & product mappings for new product launches and key assets
Assist with the creation of printed collateral for in-store activity and product launches
Assist with in-store eventing and work together with the retail team to support their needs
Assist the Product Manager with the forecasting process for the category updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
Closely follow-up on preseries forecasting and dispatch to the different departments for your responsible category
Update the Preseries budget tracker on a monthly basis for the category
Support product manager on the monthly allocation to store
Responsible of all the POSM orders
Responsible of the POs process.
Contribute to the brainstorming of creative ideas.
Management of own projects - dependant on development within the role.
Understand cross-functional needs, supporting other departments on marketing requests
Have a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations
CATEGORY & BRAND REPORTING
Review and analyse Sell in and Sell out performances using CIrcana, Power BI and Orion.
Assist the Product Manager in day-to-day analytical reports/performance deep-dive requested by top management.
Analysis of competitor launches (store visits) and activity on a monthly basis creating a report that can be circulated to the wider team in UK and Europe.
Profile
PERSON SPECIFICATION
Key Competencies/Technical Skills
Fluent in English
Strong Microsoft Office skills
Advanced analytical Excel skills (V lookup, pivot table, etc)
Teamwork abilities
Substantial organisational skills
Strong attention to detail
Creative flair
Project Management
Profile
Degree in Marketing / Business Studies or similar
12 months experience in Marketing in Luxury and / or FMCG
Strong interest for the beauty & skincare industry
Passion for numbers/analysis
French language a plus
Additional information
POSITION WITHIN THE ORGANISATION
Internal :
HQ
Sales
Retail
Training, E-retail, VM, Finance
Shared Service Centre
Business Unit Team Europe
Direct Reports : None
External : Retailers, Print/Production suppliers, direct marketing agencies.
GUERLAIN
MAISON
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It all began with Pierre-Francois-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House's founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House's reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugenie, Pierre-Francois-Pascal created his Eau de Cologne Imperiale, which he gave to the young bride as a wedding present.
Since then, five successive generations of Guerlain perfumers have held the House's creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
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