Job Description

Overview

We are seeking a strategic and results-driven Product Marketing Manager to support the go-to-market success of our Cyber, Data Protection, and InfoSec product portfolio. This is a high-impact role that bridges the gap between product, marketing, sales, and customer success to drive growth and market insight.


You will be responsible for working closely with the Head of Product Marketing and wider Commercial team to define the strategic direction, orchestrating GTM activities, and ensuring our products win in the market through differentiated positioning and messaging, compelling commercials, and seamless functional enablement.

Responsibilities

Strategic Planning

Support the development the product marketing strategy for designated products within the category aligned with business goals and market trends. Interface with the broader marketing function to execute against the strategy including decision making around PR, Webinar, PPC, SEO, and Events targeting Work closely with Product, Sales, and Executive Leadership to influence GTM roadmaps and growth priorities.

Idea Prioritisation

Objective evaluation of market opportunities and customer insights to prioritise existing product optimisation, new product ideas, and other strategic initiatives. Aid creation of business cases to support investment in new propositions or marketing initiatives.

Market & Competitive Analysis

Support continuous market and competitor analysis to deeply understand the positioning of products against key competitors and market requirements. Translate insights into actionable recommendations for positioning, pricing, and sales strategies.

Proposition Portfolio Management

Help to define the value propositions, target segments, and messaging frameworks for each solution. Develop and help to manage positioning of allocated products within the portfolio.

Go-To-Market (GTM) Management

Support cross-functional GTM plans for product launches and updates in collaboration with Operations, Sales, Marketing and Customer Success. Track the effectiveness of GTM strategies, reporting progress and impact to stakeholders, including providing recommendations for change to accelerate growth.

Positioning & Messaging

Ensure messaging is clear, consistent, and differentiated across all channels and touchpoints. Aligning it with the group brand and product-level messaging architecture.

Sales & Channel Enablement

Equip Sales, Business Development, and Account Management teams with the tools, training, and content needed to effectively sell the product.

Support the marketing team to deliver the right value propositions, content and messaging across each marketing channel.

Ongoing activities

Review plans regularly post launch to ensure product propositions are still aligned, adapt and amend where necessary. Regular review of all marketing activity surrounding product lines to ensure sales and delivery targets are met.

Ideal Candidate Specifications

Experience:

4 years+ of proven track record working in cross-functional teams to launch propositions to the B2B market.

Industry Knowledge:

Cyber, data protection or information security experience is an advantage.

Hands on approach:

Ability to get involved in many areas of the business, engage credibly with the team, talk knowledgably about product marketing techniques and bring your experience to problem solving.

Technical Skills:

Understanding of product marketing techniques including market segmentation, buyer persona's, product-market fit and how to leverage data to drive continuous improvement.

Stakeholder Engagement:

Ability to confidently engage with stakeholders at all levels and influence key business outcomes.

Customer Focused:

Demonstrated ability to motivate teams to deliver customer-centric outcomes.

Organisational Skills:

Highly organised with strong planning and project management abilities, and ability to work on multiple projects simultaneously.

Personal Attributes

Excellent written and oral communications skills, and attention to detail. Resilient with the capability to work under pressure in a fast-paced corporate environment. Adept at problem-solving with a can-do attitude, able to adapt to rapid change. Excellent time and project management.

Other

Some national travel should be expected as part of the role. The ability to work remotely and as part of a remote team.

Benefits

25 days annual holiday (UK and US)/21 days privilege leave (India); An additional day's annual holiday for your birthday; Company Pension (UK)/Provident Fund (India)/401k (US) contribution; Subsidized gym membership; Perkbox employee benefits platform; Frequent team events; Relaxed working environment; Private Healthcare (individual cover only); Learning Allowance Benefit - a reimbursable benefit of 100 per annum (or equivalent) for you to spend towards your personal career development; Flexible working policy.

Company Overview

At Bulletproof, security is in our DNA. Our talented and experienced team of cyber security professionals have a passion for developing innovative technologies and protecting our customers from cyberattacks. We are on a mission to solve the greatest cyber security challenges through innovation and simplicity.

Part of something greater

Bulletproof is part of the WorkNest group, bringing together over 800 of the most gifted practitioners and leading software solutions, to offer a broad range of services to help protect and nurture organizations of every size.


From cyber security, and ISO certification to employment law, HR and health and safety, our ambition is clear: to be the most highly valued provider of advice, technology, and services in these fields. With unwavering commitment to excellence, a growing cohort of extremely capable and engaged colleagues, and with the support of Inflexion, we are well on our way to realising this vision and continuing to exceed the expectations of our valued customers across the UK and internationally.

Please note that as part of the recruitment process a criminal records check will be carried out by an authorised third party.