Job Description

Haywards Heath Hybrid



Are you interested in joining of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of users?

If yes, join us to make an impact in a fast-paced and dynamic environment where you'll play a key role in driving financial accountability, supporting strategic decisions, and enabling sustainable growth.



Epassi's purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.

Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

Your mission:

In your Product Marketing Manager role your mission is to define and deliver clear, compelling product positioning and messaging across B2B, B2C and partner audiences. You will ensure Epassi UK's products and value propositions are effectively communicated through content, campaigns and digital experiences to drive pipeline generation, product adoption and upsell growth, while maintaining consistent execution aligned with business priorities.

Your responsibilities will be:

Define and execute product positioning, messaging and go-to-market plans across B2B, B2C and partner audiences

Act as the owner of Epassi UK's product messaging and value propositions

Lead the content function, manage team members and ensure high-quality, well-prioritised output

Own product-led web experiences, including employee- and merchant-facing product pages

Ensure consistent content execution aligned with business and growth priorities

Support sales, customer success and partnerships with effective enablement materials

Partner closely with Product, Growth, Performance, Sales, CS and Partnerships teams

You'll be successful in this role if you:

Deliver clear, consistent product messaging understood across Marketing, Sales, CS and Partnerships

Equip Sales, CS and Partnership teams with the right materials to support acquisition, adoption and upsell

Ensure B2B and B2C content supports demand generation and product adoption

Maintain accurate, conversion-optimised product website pages

Build and lead a content team that delivers high-quality output on time

Successfully launch new products, features and enhancements

What you'll be doing (daily):

Defining and refining value propositions for HR & Benefits professionals, employees, merchants and partners

Translating product features into customer-centric narratives and use cases

Managing and developing B2B and B2C content specialists

Leading product launches, enhancements and new offering campaigns

Partnering with Growth and Performance teams to activate product content across paid, owned and partner channels

Supporting upsell and adoption campaigns through targeted messaging

Owning and managing product-related website pages and content

Creating and maintaining sales, CS and partner enablement materials

Working cross-functionally with Product, Sales, CS, Partnerships and Growth teams

What you should bring:

3-5 years' experience in product marketing or B2B SaaS marketing

A degree in Marketing or a related field

Proven experience owning or contributing to website and product pages

Demonstrated people management experience

Strong understanding of B2B SaaS buyer journeys and B2C engagement

Hands-on experience with tools such as HubSpot, WordPress, Canva, Asana and Google Analytics

Your language profile:

Fluent English (written and spoken)

Your track record:

Successfully delivered product positioning and go-to-market initiatives

Led or contributed to product launches and adoption campaigns

Built content that supported pipeline growth, upsell and engagement

Managed and developed content or marketing team members

Your competency profile:

Strategic mindset combined with strong execution capability

Excellent communication, briefing and stakeholder management skills

High attention to detail and quality

Organised, proactive and confident working cross-functionally in a fast-paced environment

Where you can find us:

Rockwood House, Perrymount Road, Haywards Heath, West Sussex



Work with great people

Tianran Li

Product Owner

"Epassi is a youngster who is energetic and brings the best to the people. Best things working at Epassi is that we have good benefits. You can always learn something new and implement it in practice."

Aleksandra Wnuk

Backend Developer

"Work environment at Epassi is healthy and not stressful, and you can take part here in many interesting projects."

Marcin Go?ubienko

Full Stack Developer

"During my work experience, I've got opportunity to touch every aspect of software delivery - not only from coding point of view."

Alexandra Andersson

Customer Service Agent

"The best thing about working at Epassi is colleagues. It is easy to get along with everyone, regardless of age and origin! My team has a good team spirit and we work well together to meet our goals!"

Great Place to Work



Company events



Hybrid and flexible working style



Modern working tools



International environment



Benefit package for wellbeing support



Private health support