Job Description

At Sage, we're here to knock down barriers so everyone can thrive, our customers, our partners, and our people. In this role, you'll have the opportunity to shape the UK's adoption of Sage's next-generation, AI-powered solutions and make a tangible impact on how businesses grow and operate. You'll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.




We're looking for a Product Marketing Manager, UK to help shape how we bring Sage's AI-first accounting, finance, operations, and HR & payroll offerings to the UK market. This role will be instrumental in driving the success of the Sage Intacct ecosystem of solutions, adapting global strategies to local market needs, and ensuring our products truly resonate with UK businesses.




Reporting to the Director, Product Marketing International, you'll be at the heart of go-to-market strategy, leading launches, developing impactful messaging, and representing the voice of the UK customer. You'll collaborate with global product marketing, routes to revenue, regional sales, enablement, and performance marketing teams to drive adoption, demand, and revenue growth.




Location - Hybrid, 3 days per week out of London or Winnersh Office.

Key Responsibilities

What Will I Be Doing?




You'll play a pivotal role in localising and activating Sage's product marketing strategy in the UK.


Key responsibilities include:




- Localising global product positioning, messaging, and value propositions to reflect UK customer needs, regulations, and business practices.


- Leading UK product launches and collaborating on go-to-market campaigns that deliver measurable impact.


- Creating customer-facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.


- Equipping sales teams with competitive intelligence, objection-handling guidance, and product insights.


- Building strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.


- Gathering and analysing customer, market, and competitor insights from the UK market to inform strategy and influence the global roadmap.


- Acting as the voice of the UK customer, ensuring product-market fit and local relevance.


- Tracking and reporting on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.




What We're Looking For


We're seeking a strategic, collaborative, and insight-driven marketer who can blend global direction with local expertise.


You'll bring:




- Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.


- A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.


- Strong storytelling, communication, and writing skills.


- Proficiency in generative AI tools and an understanding of AI/ML concepts.


- Demonstrated success developing go-to-market strategies and launching products that deliver results.


- A collaborative mindset, capable of working effectively across global and regional functions.


- Strong analytical skills with the ability to turn data and insights into actionable plans.


- A Bachelor's degree in Marketing, Business, or a related field (Master's preferred).




Your benefits


Benefits video - https://youtu.be/TCMtTYUUiuU


- Comprehensive health, dental and vision coverage


- Work away scheme for up to 10 weeks a year


- On-going training and professional development


- Paid 5 days yearly to volunteer through our Sage Foundation


- Flexible work patterns and hybrid working




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