Job Description

Description:
About the Role
LiveU is seeking a Product Marketing Manager (PMM) with 3-5 years of experience to join our global team. This role is ideal for a storyteller and strategist to lead LiveU's positioning in the market and equip our sales teams and partners with the tools they need to win.
As a Product Marketing Manager, you will play a significant role within the wider Product team, working across Product, Sales, and Marketing to balance hands-on enablement execution with opportunities to influence strategic positioning and go-to-market planning.
Location: London, UK
Why You'll Love This Role

• You'll be both hands-on and strategic -- shaping LiveU's market story while building the sales tools that directly drive impact.
• You'll have the opportunity to influence positioning and GTM strategy, working closely with Product, Marketing, and Sales leadership.
• You'll be the storyteller who translates technical capabilities -- across SaaS, hardware, and services -- into narratives that resonate with broadcasters, sports leagues, government agencies, and digital-first media.
• You'll see your work in action -- from high-visibility launches to critical sales cycles -- with a direct line of sight to revenue impact.

What You'll Do
1. Positioning & Messaging

• Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas.
• Translate technical product features into compelling, customer-centric narratives.
• Create competitive insights and battlecards to differentiate LiveU in the market.

2. Sales Enablement

• Develop enablement tools, such as demo platforms and stories to illustrate product value, discovery questions and objection-handling guides to support sales teams. Build and maintain playbooks, decks, one-pagers, FAQs, and ROI calculators.
• Deliver enablement training for sales and partners, ensuring readiness. Track adoption and effectiveness of enablement content.

3. Go-to-Market (GTM) & Launches

• Partner with Product Management and other stakeholders on product and feature launches.
• Prepare GTM assets, including launch decks, messaging briefs, and customer-facing materials.
• Act as an internal and external evangelist, representing LiveU in webinars, tradeshows and events, and partner sessions.

4. Customer Stories & Insights

• Collaborate with Sales and Marketing to create case studies, testimonials, and solution briefs.
• Gather market and customer insights to refine positioning and GTM approaches.
• You will engage with customers directly, discuss our solutions and demonstrate them in customer meetings and tradeshows.
• Use AI-powered research tools to accelerate insights and competitive intelligence.

5. Continuous Improvement

• Measure the impact of enablement programs and share insights with Sales leadership.
• Optimize content and training based on usage data and field feedback.
• Leverage AI-driven analytics to improve enablement programs and scale impact.

Requirements:

• 3-5 years of experience in Product Marketing, Sales Enablement, or related roles in B2B SaaS or broadcast/media-tech.
• A strategic storyteller with strong communication skills and the ability to simplify complexity.
• Proven experience creating sales collateral, enablement programs, and GTM content.
• Cross-functional collaborator who thrives working with Sales, Product, and Marketing teams.
• Deep customer empathy, with the ability to understand buyer challenges and craft narratives that connect technology to business outcomes.
• Strong ability to translate technical solutions into business value for both technical and non-technical audiences.
• Comfortable leveraging AI tools to support market research, content creation, competitive analysis, and sales enablement.

Basic requirements:

Skills Required