Job Description

Are you a dynamic and strategic thinker with a passion for driving product success? We\'re on the lookout for a talented Product Marketing Manager to join our innovative team and play a key role in shaping the future of our products!

This role requires a combination of strategic thinking, market analysis, and the ability to collaborate effectively with cross-functional teams. You will be responsible for developing and executing product marketing strategies that drive awareness, demand, and adoption.

You will work closely with both Product and Marketing Communications, supporting the business to promote iamproperty\'s range of solutions to our customers. Youll shape comprehensive product marketing plans, develop and deliver key product and service messaging, collateral and assets. You will coordinate our go to market programmes working across the business to ensure success.

Key responsibilities will include:

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  Partnering with the Product Manager/Owner to distil key functionality and benefits into core product marketing messages and produce robust Product Handbooks for use across the business
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  Leading the coordination of our go to market process and approach for all new product and service launches.
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  Owning and managing the building and maintaining of compelling product related assets and content for use across all sales, marketing and services platforms, such as product brochures, data sheets, demo videos, competitive summaries, presentations, whitepapers, web content, blogs and articles
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  Proactively support the promotion of iamproperty solutions (internally and externally) through relevant marketing tactics and deliverables e.g., webinars, blog posts, presentations, events etc
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  Embeding product messaging into PR, digital, web, social, partner and campaign activities.
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  Conducting in-depth market research to identify trends, customer needs, and competitive landscape. Provide insights to inform product development and positioning.

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  Have proven experience in product marketing, with a track record of successful product launches.
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  Experience in B2B product marketing for a tech-led product is desirable
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  A Bachelor\'s degree in Marketing, Business, or a related field and Chartered Institute of Marketing (CIM) qualification is desirable.
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  Have a strong commercial background, understanding of demand generation principles and developing go-to-market propositions
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  Be able to leverage sales data to understand our products in depth, identify areas of opportunity and execute projects to drive user growth, retention, engagement, and revenue.
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  Have strong analytical skills and the ability to translate data into actionable insights
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  Be highly organised
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  Excellent communication and presentation skills
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  Creative thinker with a strategic mindset