Job Description

Responsibilities


As a Product Marketing Manager, you will lead go-to-market for advertising solutions in Europe. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role. This is a full-time position based in London. Responsibilities: - Plan and lead TikTok's Search Ads solution GTM strategy and grow product adoption across Europe - Become the in-market product expert by partnering closely with sales team and their biggest clients to deeply understand customer pain points, product needs and business requirements - Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions - Collaborate with XFN teams on product GTM and adoption strategies which would include narratives, best practices and product recommendations - Demonstrate a strong understanding of broader advertising ecosystem as it pertains to Search Ads and competitive landscape to develop strategic activations and provide product feedback. - Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge


Qualifications


Minimum Qualifications: - Experience within the digital advertising industry across search, social, display, direct response, and/or ad networks with a keen understanding of Search Ads. - Experience collaborating and partnering with cross-functional teams (Sales, Product, Marketing) to drive results, developing and executing against strategies - Strong knowledge of competitive landscape of Search Ads - Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc. - Excellent communication, presentation and analytical skills - Customer service orientation and experience working in a client facing capacity - A commercial mindset with a history of delivering against stretching performance goals Preferred Qualifications: - A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change. - Product marketing experience in advertising and successfully contributing at both strategic and tactical levels.


Job Information


About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



Diversity & Inclusion



TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.