Job Description

Description

Position at Mindshare Worldwide

Senior Account Executive, Programmatic

Group: Mindshare Worldwide

Client: Booking.com

Reports to: Account Manager

Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on or or hear about the company in the words of our own people .

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there\'s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact ).

Channel Solutions

Channel solutions exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn\'t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.

As part of Channel Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider network and client.

The Role

A role exists within Mindshare Channels & Solutions within a growing Programmatic specialist team. We are looking for an experience Programmatic senior account executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing Programmatic delivery with support from Programmatic Account Manager to implement the strategic vision and execute best practice activation. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

Booking.com client activity delivers against core brand objectives, as we strive to increase awareness and consideration of the brand and corresponding products in the US market. There is significant investment planned against key partners in the US market, as we look to move the dial on these key performance indicators for the brand. The candidate will work closely with the Mindshare investment team based in the New York, to ensure seamless planning and activation for the market. Mindshare have had a long lasting relationship with Booking.com (the longest of any agency they work with) and this role is an evolution of the buying model from direct to programmatic, as we enter a new chapter with them.

The Ideal Candidate

The candidate will report to the Programmatic Account Manager. Working within the Programmatic team, they will be integral to achieving client goals, and the development and optimization of Programmatic activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimizing Programmatic campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Essential Criteria

• Analytically minded, with the ability to identify trends and patterns within data sets
• Experience setting up and optimizing campaigns within DV360, YouTube, TTD, Amazon, Xandr, Verizon, etc.
• Experience using custom audiences and automation to enhance programmatic strategy and performance
• Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
• Strong understanding of Programmatic best practices around for example buying strategies, formats and audiences
• Understanding of measurement capabilities via the native platforms and 3rd party tools
• Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
• Proactive approach to expanding knowledge and capabilities
• Attention to detail
• Able to communicate effectively and work as part of a wider, cross-channel team
• Programming or coding knowledge is not mandatory, but is advantageous

Responsibilities

Delivering client performance

• Work with digital platforms like Google DV360, YouTube, TTD to run best practice compliant Programmatic campaigns. And the opportunity to run ads across other platforms such Amazon, Xandr, Verizon.
• Competently create media plans designed to achieve specified KPIs
• Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Google Analytics.
• Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
• Identify and implement testing approaches to improve campaign performance against KPIs
• Carry out regular account optimization in order to improve performance against KPIs
• Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
• Contribute to regular client meetings; preparing and presenting performance detail and account action updates
• Effectively manage your workload, and submit deliverables to your Account Manager within deadlines

Inspiring our people

• Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
• Train Grads and Executives on how to effectively and efficiently build Programmatic campaigns and applying best practices for managing Programmatic activity
• Support the Account Executive with tasks, providing guidance where needed

Driving our process

• Complete the Mindshare finance process for all clients
• Carry out regular campaign and budget management checks
• Support Account Executives in following all Mindshare processes

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