Job Description

About Care with Confidence

Care with Confidence is a powerful initiative under the Big Sister brand, designed to connect trusted, quality-assured homecare providers with individuals and families seeking safe, dependable care. With a commitment to raising standards in the sector, we support care providers in growing their businesses while giving peace of mind to those who need care.

We're on a mission to onboard 500+ care providers and secure 3,000+ hours of care bookings, per month in our first year -- and we need a driven, strategic, and passionate Project Marketing Manager to make it happen.

The Role

This is a fast-paced, mission-led role with clear, ambitious goals. You'll be responsible for managing the full marketing and engagement lifecycle -- from creating interest in Care with Confidence to converting care providers and attracting those seeking care. You'll own the campaigns, build the content strategy, and ensure that every interaction delivers trust, credibility, and value.

You'll work directly with Jill to ensure the service is embraced by care businesses and loved by those who rely on it.

Key Responsibilities

Lead generation & conversion

Generate awareness and excitement among care providers Drive sign-ups to reach the target of 500 providers in Year 1 Market to families and individuals to reach 3,000 hours of care booked per month in Year 1

Marketing campaigns

Design and deliver high-impact campaigns to cold and warm audiences Manage email funnels, ad campaigns, and nurture sequences Constantly test, measure, and optimise for results

Content & social media

Manage all social platforms related to Care with Confidence Build an editorial calendar and oversee regular blog content Maintain consistent messaging across all touchpoints

Inbound & outbound lead management

Respond to incoming leads and enquiries Build and maintain a steady pipeline of potential care businesses and care-seekers

Compliance & quality assurance

Lead the quarterly quality checks of approved providers Ensure all providers maintain compliance with Care with Confidence standards Liaise with both providers and care recipients for feedback and continual improvement

Process ownership

Own the full journey from lead generation through to conversion and onboarding Work closely with Jill to ensure a high-quality, human-centered process Work with our providers to turn them into case studies and testimonials for the service

Performance tracking

Monitor KPIs and optimise campaigns for reach and conversion Provide regular reports on division growth and engagement Attend monthly strategy meetings with the wider project team

Your Targets

500+ care providers signed up in Year 1 3,000+ care hours booked, per month through the platform in Year 1 Consistent growth in social engagement and website traffic High compliance rating among registered care providers Strong brand awareness and positive sentiment from both users and providers

About You

We're looking for someone who is:

A natural marketer and communicator, with a flair for building trust and engagement Energetic, self-motivated, and results-driven Strategic and operational, able to plan ahead and also roll up your sleeves Comfortable with data and KPIs, and committed to meeting ambitious targets Confident speaking to people on the phone, presenting ideas, and handling feedback Passionate about making a difference in care

Skills & Experience Required

Minimum 3 years' experience in marketing, project management, customer service, or sales Demonstrated experience managing full marketing campaigns and lead pipelines Strong understanding of content strategy, social media, and digital marketing Confidence in managing quality assurance and compliance tasks Experience in the health or care sector is a bonus, but not essential

What We Offer

40,000 annual salary Remote working (UK-based role) Opportunity to shape a new national care initiative from the ground up Work alongside a passionate and experienced founder Be part of something with real social impact

How to Apply

We're looking for someone who wants to build something meaningful and isn't afraid to get stuck in. If that sounds like you, apply now and tell us why you'd be perfect for Care with Confidence. Applications must include with a CV and a covering letter.

Job Type: Full-time

Pay: 40,000.00 per year

Schedule:

Monday to Friday
Application deadline: 26/05/2025