Job Description

London Headquarters



Strettons is London's largest independent multi-disciplinary property consultancy. Founded in 1931, Strettons' roots are in London's East End, and it now operates throughout London and the UK. Strettons recently moved to a new well-connected central London HQ in Shoreditch, marking a new era for the business and bringing its 120+ experts together in an environment designed to drive connection and collaboration.




Strettons has ambitious growth plans and, as the business evolves, it is looking for an outstanding marketing professional to help promote properties to the right people, at the right time to achieve a successful outcome.



Initially, this role will focus exclusively on Strettons' commercial property portfolio, which includes office and business spaces, retail and leisure, industrial facilities and development land, both as tenancy and investment opportunities.



As the post holder develops in the role, there may be opportunities to expand into the marketing of Strettons property auctions and residential portfolio and / or contribute to client-facing business development activities and materials.

Objectives of Role

Support the Head of Marketing & BD in the delivery of Strettons' property marketing strategy.

Have a relentless focus on potential buyers and tenants to develop insights that inform highly effective tactical marketing approaches.


Work in partnership with Strettons' Agency teams to both coordinate campaigns and ensure teams have the sales and marketing resources and capabilities they need to promote individual properties themselves.

Role Level

This is a relatively broad role. While the candidate will need to already be capable in most areas, in others they may have more limited knowledge and experience which can be further developed in the role. The key is having the right aptitudes to learn and develop as Strettons' business grows.



The role would suit either a Marketing Executive who is already experienced in a similar role and sector or a strategically astute and highly motivated up-and-coming Marketing Coordinator, with salary to be set accordingly.

Essential Aptitudes

A natural team player who enjoys building effective relationships at all levels.


Excellent organisational skills including project planning.


A high level of digital agility, with the ability to lead on the effective use of sales and marketing systems, including relatively complex customer data management between multiple systems.


Customer focus to deliver first-class personalised experiences and relevant content.


A storyteller who creates compelling and visually engaging content that builds the Strettons brand and delivers results.



A commercially astute critical thinker who questions and improves approaches to achieve outstanding business performance.

Responsibilities

Strategy and Planning

Develop promotional tactics to support sales and lettings.


Monitor competitor agency promotional marketing activity and develop strategic responses.


Monitor and report on the impact of marketing activities to inform future promotional strategy, channel selection and marketing tactics.



Input to the Marketing Department budget including planning, monitoring and invoice verification.

Systems and Resources

Own Strettons' use of property sales and marketing platforms (initially Kato) including subscription packages and costs, user accounts and training*, system setup, property particulars, email templates, CRM management and other functionality.


Own Strettons' use of property marketing portals (see list below) including responsibility for subscription packages and costs, user accounts and training*, system setup and ensuring effective use of portals.


Provide Strettons Agents and Administrators with the templates, systems, processes, resources and guidance needed to prepare property particulars and brochures, including photography and video, and for them to send out multi-property updates and individual property alerts.



User training to be provided by platform providers under the coordination of the Property Marketing Coordinator / Executive.

Promotional Marketing

Regular property updates, targeting applicant buyers and tenants with engaging content.


Coordinate the delivery of 'hero' marketing campaigns for large high-profile properties, including supporting the creation of bespoke property marketing brochures, photography and videos.


Coordinate a social media schedule and create property marketing posts, including managing social media accounts via native and third-party platforms.


Ensure the effective use and development of Strettons website for property marketing including property listings, content creation including blog posts and 'how to' guides, user functionality, lead generation and SEO optimisation.


Select local press advertising opportunities and coordinate the production of property adverts.


Work with Strettons' PR agency to promote 'hero' properties and auction catalogues in property industry, local, national and sector-specialist press.


Plan and coordinate postal direct mail campaigns for premium property opportunities.



Using any new, innovative and effective marketing channels as identified.

Essential Skills and Experience

Experience in marketing campaign planning and management.


Experience of data-driven tracking and reporting of campaign performance lead generation through to conversion.


Experience of property marketing.


Degree educated (or equivalent) with relevant marketing qualifications.


Experienced in social media management, including being aware of the latest trends and tactics and use of management platforms (e.g. Hootsuite).


Experienced in email campaign management, including marketing platforms (e.g. Campaign Monitor) and using CRM systems to create mailing lists.


Used to using website content management systems (CMS) to create and update content.


Excellent general Microsoft office skills, particularly Word and Powerpoint.



Use of basic graphics packages, e.g. Canva, to prepare images for social media.

Property Marketing Portals

Current property marketing portals used by Strettons include Rightmove, Zoopla and Loopnet.