Job Description

The role of the propositions team is to develop and kick-start the \xe2\x80\x98go to market\xe2\x80\x99 strategy for the key growth areas, building propositions and business plans that align both fee earning and business operations teams to drive growth. From identifying key opportunities, building teams to become \xe2\x80\x98experts\xe2\x80\x99 in these areas and defining our market offering, through to working with the Business and Client Development Business Partners on sales and growth enablement to win new targets and grow existing clients.

You\xe2\x80\x99ll be responsible for:

• Working collaboratively with teams across our organisation and brands to support the delivery of market propositions and products which add value to customers and increase revenue for the business. Aligning to service growth areas and brand growth strategy, you will develop relationships with the teams to obtain deep understanding of markets and target customer personas to enable you the team create suitable propositions
• Reviewing and developing of key buyer personas representing our varied client base across the group \xe2\x80\x93 updating existing propositions and marketing assets to reflect the solutions for the problems/wants/opportunities of these buyers. Working with the Business Development team to build prospective target lists reflecting these key buyers
• Collaborate with the internal team to conduct research, collate and analyse data and insight to provide information and recommendations on external market, key consumer trends, potential upcoming opportunities and threats and competitor activity. Make recommendations and support the development of tactical and strategic propositions in response to key findings.
• Work with the marketing team to improve and evolve the omnichannel market profile of compelling propositions across our strategic growth areas, including digital (SEO, social media, website), PR, content, events and internal communications
• Supporting sales enablement, building and iterating a bank of assets that communicate proposition in a compelling manner both internally and externally, including credentials documents, case studies, team sheets, internal sales scripts. Working within the Propositions Manager and across the wider Business Development and Marketing team to ensure we have a programme in place to continuously promote our various propositions
• Alongside the data team, continually assess how we can use our systems and data to create and shape new products and propositions
• Working collaboratively with other areas of business operations including knowledge management, IT, recruitment and finance, ensuring strategy is aligned so we have the right technology, people and systems in place to drive forward our growth areas and services

What you\xe2\x80\x99ll need:

• A passion for supporting business growth and strategy
• A solid understanding of marketing channels and how to use these to best effect
• Relevant experience in marketing, product or propositions development
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• A customer centric approach and knowledge of how customer experience drives success against commercial goals
• Excellent PowerPoint and document production skills

How we work:

We embrace agile working and offer a blended approach to where and how we work.

We appreciate that people have different needs and preferences and we\xe2\x80\x99re keen to be flexible, after all, we value what you do, not where you do it.

We have hubs in Birmingham, Bristol, Edinburgh, Leicester, Lincoln, London, Milton Keynes, Nottingham, Solihull, Stratford-upon-Avon and Sheffield. This role can offer a blend of home and office working; we are flexible about the office hub from which you want to work.

Meet the team:

Our close-knit Marketing team is broadly split into three areas: communications, specialisms and business development. Our purpose is to help the Ampa group fulfil its growth ambitions.

Sitting within the business development team and working closely with our fee earners, we have an exciting opportunity for a propositions manager to help accelerate growth across our services and sectors.

Find out more about us:

It\xe2\x80\x99s the people at Shakespeare Martineau that make us so special. By understanding what our people want, giving them the support they need, recognising everyone\xe2\x80\x99s contribution and realising the unique power of teams, together we win. As a firm we are focused on proactively building and developing diverse teams, bringing different backgrounds, personalities and perspectives together. We play to our strengths, pushing ourselves to be consistently better than yesterday and deliver amazing solutions for our clients. We empower our teams with a high degree of individual responsibility; we self-manage and encourage everyone to be responsible for their own learning, knowing it makes us even better at what we do!

We believe in trusting our people to make the right decisions for themselves, from when and where you work, to how you dress; we focus on outputs.

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Additional information

Please be aware, for some vacancies, where we receive high numbers of applications we may need to bring the close date forward.

Due to the nature of the work undertaken, confirmation of employment will be subject to a variety of checks which will be carried out once an offer of employment is accepted. Details of the checks can be found .
Equal opportunities

Shakespeare Martineau is a committed equal opportunities employer. We seek to attract, develop and retain talented people from a diverse range of backgrounds and cultures. We value and respect individuality and encourage a culture within our business where people can be themselves and be valued for their strengths and experiences. Everyone who either applies to or works for the firm is treated equally, regardless of their gender, age, ethnic origin, nationality, marital status, sexual orientation or religious beliefs.

Shakespeare Martineau