Job Description

Role Overview

The Public Relations & Partnerships Executive plays a key role in shaping and sharing GAIA Skincare's brand story across media, partners, and professional networks. This role combines creative PR communications with strategic partnership marketing -- supporting both brand awareness and B2B growth through effective storytelling, relationship management, and campaign execution.


Key Responsibilities:

Public Relations (PR)

Maintain and develop strong relationships with hospitality trade, beauty, wellness, and lifestyle media outlets. Manage the creation and distribution of press releases and brand communications, for both trade and consumer media-. Coordinate press requests, product send-outs, and work alongside the Social Media Executive for influencer gifting programs. Monitor media coverage and prepare monthly PR reports to measure exposure and sentiment. Support brand storytelling through editorial content, features, and event coverage.

Partnerships & B2B Marketing Support

Assist in managing and developing GAIA's B2B partner marketing relationships (spas, hotels, and wellness retailers).


Create and deliver marketing assets and toolkits to support the sales team and GAIA Spa partner. Collaborate with the sales and spa teams to coordinate joint campaigns, events, and product launches. Manage partner listings, imagery, and digital content to ensure brand consistency across all partner touchpoints. Support the launch of new spa partner accounts, liaising with spa/hotel marketing teams Support trade events, exhibitions, and brand activations -- from logistics to communications

General Marketing Support

Collaborate closely with the wider marketing team on campaign planning and content development, working closely with the social media executive and graphic designer. Supporting the GAIA Sales team with ad-hoc requests from spa partner accounts. Support the coordination of PR and partner marketing budgets and timelines.

Skills & Experience

2+ years' experience in PR, marketing, or communications (preferably within beauty, wellness, or lifestyle sectors). Strong media and influencer relations skills, with an understanding of UK beauty press. Excellent written and verbal communication with an eye for tone, storytelling, and detail. Confident managing multiple projects and deadlines in a fast-paced environment. Experience supporting B2B or trade marketing campaigns is a strong advantage. Passionate about natural skincare, wellness, and sustainable living.


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