Job Description

As Brand Manager, you will act as the primary liaison between Ford Credit Europe (FCE) and Ford in Europe (FiE), representing FCE in key governance meetings for Passenger Vehicles (PV). This pivotal role supports the delivery of Ford's vision under the Ford+ Plan, driving customer-centric innovation, premium service experiences, and flawless execution via the provision of financing solutions.


You will influence vehicle line financing strategies across pricing, cycle planning, residual value management, and electrification initiatives, ensuring Ford Credit's offerings align with the evolving automotive landscape. By championing the voice of the customer, you'll help shape finance products that support Ford's transition to electric vehicles (EVs), while maintaining the strength of our traditional portfolio.

What We're Looking For

The minimum requirements we seek:

Proven leader with Relationship Management / Key Account experience at strategic and operational levels. Strong understanding of the automotive captive financing and regulated banking products. Ability to influence without authority and deliver results in a highly matrixed environment. Excellent communication and presentation skills. Demonstrated ability to integrate customer insights into decision-making.

Our preferred requirements:

Experience inspiring innovation and disruptive thinking. Previous people leadership experience. Skilled in simplifying complex scenarios into actionable strategies. Strong change management capabilities. Degree or equivalent experience.

Additional Information:

The Company is committed to diversity and equal opportunities for all and is opposed any form of discrimination or harassment based on gender, marital status, civil partnership, parental status, ethnic origin, skin color, nationality, national origin, disability, sexual orientation, religion/belief, gender reassignment and gender identity, age, and persons with care responsibilities.

Note: Banking and Compliance training including fair treatment of customers is mandatory for all FCE employees. Necessary training will be given to any successful candidates that require it.

This position is based in Cologne and is not suitable for telecommuting.

#LI-SN2 #FordCredit



Work with FiE PV Product Brand Managers and Model Line Managers (Model e and Ford Blue) to ensure clear understanding and execution of FiE vehicle line strategy, including Pricing, Cycle Planning, VM aspirations, RV assumptions and Yield Management goals Support regular FiE Governance Meetings and ensures all action items are completed as required Engage with/ participate in strategic and tactical workstreams as required, including work on electrification Support all Renewal related workstreams, including work on more targeted PV Renewal activities Ensure significant changes in Production Planning are conveyed to Risk, Operations and Finance teams as appropriate Support RV setting process and Go to Market / Take to Market activities as needed Work with General Manager Mobility and Partnerships, to support all aspects of PV Brand activity in conjunction with FiE Work with Ford Credit Product team and central Ford Lease Manager to identify gaps within Ford Credit's product offering Provide direction and support to Locations for implementation of FiE Strategy. Ensure FiE strategies are clearly communicated and understood. Make sure to have a clear bias for simplification, harmonisation and automation Establish strong relationships with Business Units, Consumer Insights, Risk, RV Risk, Operations, IT, Product, Legal, Compliance and Finance to align expectations, provide input to develop PV Finance products based on customer insights and deliver product priorities; be the "Voice of the PV Customer" within Ford Credit ensuring their interests are considered in all decisions * Support as best as possible all FiE ad hoc requests