Job Description

Role Description:

Regional Marketing Manager - Crystal Care Collection

Reports to:

Kristyna Hunt, Marketing and Comms Director - LNT Care Developments

Dotted line to:

MD of Region - Crystal Care Collection

About us:

Crystal Care Collection is redefining the care home experience, offering inspirational living for the discerning individual who is looking for tailored care in a beautiful setting that doesn't compromise on sustainability.

We are growing rapidly and with growth comes opportunities. Our growth plans are ambitious but we have the tools to get us there, and we are investing in marketing like never before.

We are an agile, innovative and fast growing business with a dynamic team who like to get stuck in, with residents at the heart of everything we do.

Our people are key - we support them to be able to provide the very best care for our residents.

Key Responsibilities include, but are not limited to:

Execute standardised marketing plans for launching new homes, ensuring targets, objectives and deadlines are met. Design and deliver specific, localised marketing plans for each home focusing on their unique USPs, challenges, opportunities and competitors. Support homes to be known and recognised in their local community in order to drive occupancy. Spot creative opportunities to drive local campaigns that stand out. Build strong relationships with our homes teams, local communities and networks. Drive initiatives that increase awareness, engagement and occupancy. Bring energy, creativity and a commercial edge to everything you do. Work closely with the central team (PR, digital, campaign and brand) to deliver on the full marketing mix for each home consistency across campaigns and opportunities are. Supporting homes with social media as necessary. Creating and updating new artwork in line with brand guidelines. Managing and creating local video content. Identify marketing action plans for General Managers and homes. Track the effectiveness of marketing actions and report to directors.

The ideal candidate should have:

Proven success in delivering local marketing campaigns. High initiative, creative with fresh ideas, proactive and the confidence to try new ideas. Confident communicator who can connect with people at every level. Able to commute (car required) - role is regional. Confident managing all aspects of local marketing and tracking ROI. Passionate about the care sector. Able to bring fresh ideas for how we can reach and help potential new residents and their families. Attention to detail

Salary:

40-45k PA, dependent on experience.
Note: The Regional Marketing Manager will be expected to spend the majority of their time out in homes.

Job Type: Full-time

Pay: 40,000.00-45,000.00 per year

Benefits:

Canteen Company events Company pension On-site parking Work from home
Work Location: In person