Job Description

Regional Strategy & Activation - Adapt and implement Global Brand Marketing strategies to drive brand equity and business growth across Travel Retail West (UK, Ireland, EMEA, and Americas). Global Brand Partnership - Collaborate closely with Global Brand Marketing teams to ensure consistent storytelling and cohesive campaign alignment across touchpoints. AI & Data-Led Insights - Leverage AI-driven tools, consumer analytics, and data dashboards to forecast newness, identify opportunities, and measure campaign performance. Agile Ways of Working - Foster an agile, collaborative, and test-and-learn mindset across the team to accelerate responsiveness and innovation. Partner with Field Sales teams to ensure marketing programs deliver impact and visibility at point-of-sale; conduct regular market visits and presentations. Visual Merchandising & Store Design - Collaborate with store design and visual merchandising teams to deliver best-in-class retail environments that embody each brand's DNA. Budget & Performance Management - Oversee regional marketing budgets, ensuring efficient allocation of spend, accurate forecasting, and measurement of return on investment. Team Leadership - Inspire and develop a high-performing team, fostering continuous learning, empowerment, and accountability. Process Improvement - Identify and implement opportunities to enhance efficiency, communication, and ways of working. Market Analysis & Reporting - Gather, analyse, and present insights on brand performance, market dynamics, and consumer trends to inform strategic decisions. The ideal candidate will be a strategic, results-oriented marketing professional with experience in prestige or luxury brand management, ideally within Travel Retail or other international commercial channels. They will thrive in a dynamic, matrixed environment, balancing creativity with disciplined execution. Educated to degree level (or equivalent) with significant marketing experience. Demonstrable experience in leading regional marketing strategies and cross-market campaign implementation. Proven ability to manage P&L accountability and budgets effectively. Excellent communication, presentation, and stakeholder management skills. Collaborative, agile, and highly adaptable approach to working within complex global structures. Prior experience within Travel Retail or international markets strongly preferred. Additional European language(s) would be an advantage, in particular Spanish.

Skills Required