Job Description

Overview

Iconic is looking for a sharp, culturally fluent Strategy Director to lead brand and marketing strategy across diverse markets -- with a focus on the UK, Germany, Turkey, and the broader EMEA region.

The main duties will involve

Advising clients on the development of marketing and advertising strategies for brand entry into new markets, product re-launches, new product introductions, and brand repositioning initiatives Leading brand strategy development across diverse regional and global markets ensuring relevance and impact in culturally varied contexts Conducting in-depth analysis of market position and customer perceptions to inform strategic direction and brand approach Partnering with C-suite executives to define growth territories, brand positioning, and innovation pipelines aligned with long-term business objectives Shaping and executing integrated marketing strategies that support market expansion, audience engagement, and competitive differentiation Driving strategic planning for full-funnel marketing campaigns -- from audience segmentation to communications architecture and go-to-market planning Creating and managing multi-market strategy briefs, synthesising regional insights to unlock bold, insight-led thinking Translating market research and customer intelligence into clear creative briefs, strategic frameworks, and innovation roadmaps Leading cross-functional collaboration with internal strategy, creative, and insights teams to deliver high-impact brand platforms Providing strategic counsel to clients and stakeholders, aligning marketing strategy with evolving brand, consumer, and commercial goal Inspire and guide internal and external creative teams toward truly iconic brand work

Skills & Experience

10+ years in brand/marketing strategy roles at top multinational companies, consultancies or agencies A proven track record of delivering impactful strategies across sectors (FMCG, tech, retail, etc.) Strategic agility and cultural fluency across the UK, Germany, Turkey, EMEA, and the US Strong analytical, storytelling, and facilitation skills Fluent in English and Turkish is a requirement. Other European languages are a plus Strong analytical ability Excellent communication skills Outstanding organisational skills Problem-solving attitude
Job Type: Full-time

Pay: 65,000.00 per year

Schedule:

Monday to Friday
Work Location: In person