Job Description

Regional Sales Manager - SOUTH

To be accountable for the performance of a retail region, driving commercial success and operational excellence in line with business objectives. This role leads and inspires retail sales teams to achieve targets, deliver exceptional customer service, and uphold company standards.

Key Responsibilities

Regional Sales & Performance

Drive profitability and productivity across the region. Achieve set targets and KPIs in travel and foreign exchange. Identify and implement opportunities to increase regional sales. Lead the execution of topical and commercial deals as directed by Head Office. Attend trade meetings to report on regional performance.

Leadership & Team Development

Inspire, coach and guide branch managers whilst ensuring adherence to company policies and FSA regulations. Provide coaching, guidance, and support to develop high-performing teams. Set and monitor professional development plans using performance management tools. Support recruitment and apprenticeship initiatives within the region. Demonstrate key operational tasks to managers (e.g., enquiry management, social media, selling systems).

Operational Excellence

Conduct regular branch visits and sales calls to maintain standards and drive results. Set clear objectives, provide actionable feedback, and ensure follow-ups are completed. Use reporting systems to analyse performance and implement improvement actions. Ensure continuous review and enhancement of operational procedures.

Customer Experience

Ensure customer service aligns with Hays standards and SMILE values. Measure customer satisfaction to identify trends and areas for improvement Promote a culture of excellence in service delivery across all branches.

Communication & Collaboration

Maintain regular communication with key business areas, providing solution-focused feedback. Advocate for the use of social media in line with company standards. Present information effectively in written, video, and virtual formats.

Community & Brand Engagement

Identify and lead external and in-branch events to boost brand exposure and attract new customers. Maximise local community partnership opportunities to enhance regional presence.

Key Competencies

Proven track record in retail management and leadership. Strong strategic, analytical, and organisational skills. Ability to develop teams and support continuous professional growth. Skilled in reviewing performance and identifying areas for improvement. Excellent communication, influence, and negotiation skills. High attention to detail and presentation standards. Independent, creative thinker with a proactive mindset. Strong leadership and decision-making capabilities. Self-reflective with a commitment to personal and professional improvement.

Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.


Supportive Motivational Innovative Loyal Excellent

Working with us

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.


Of course, it's not all about work. We're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.


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