(Important - Hybrid - WFH 4 days per week 1 day in one Home, 1 day in the other Home or EBD)
Company Overview
At Connaught Care, we provide an extraordinary care experience for residents and their families. Our award-winning luxury care homes are known for their high standards, and we are looking for a passionate individual to help ensure that every interaction, from the first enquiry to move-in and beyond, is seamless, supportive, and positive.
Summary
We are seeking a
customer-focused, empathetic, and organised professional
with a background in care who can drive excellence in resident experience, engagement, and customer success across two of our homes - one in Huntingdon & one in Bedhampton. Delivering the requisite number of enquiries to grow the occupancy is the key element of this role.
Responsibilities
Enquiry Generation & Management
Develop and maintain strong relationships
with local authorities, healthcare professionals, social workers, and community organisations to enhance referrals and awareness of Connaught.
Drive
external business development
virtually
by seeking opportunities to build partnerships with organisations, networks, and referral sources to increase occupancy.
Support the Events and Marketing
teams in
delivering community-focused initiatives
that raise the profile of Connaught within the local area.
Book and coordinate appointments
for potential residents and external stakeholders, including referrers and professionals.
Conversion
Assist families
, residents, and potential clients
with enquiries
about services.
Providing real-time responses
,
answering questions
, and offering support through our online
live-chat
platform.
Apply
strong soft sales
skills throughout the resident journey, including:
Active listening
to understand individual needs and concerns.
Persuasive yet sensitive communication
to support families through complex decisions.
Explaining Connaught's
USPs and service offering
while addressing objections with care and credibility.
Follow up on all leads
promptly and purposefully to ensure a smooth journey from enquiry to move-in.
When required, deliver warm,
personalised home tours and consultations
, coordinating with internal teams to ensure excellence at every touchpoint.
Deliver training
and
coaching sessions
for colleagues on enquiry management and show-rounds.
Reputation
Oversee the Homes'
social media presence
and
quality of
representation
to ensure consistency with brand values, support local awareness, and maintain brand reputation and awareness.
Actively
promote Connaught's luxury care model
through positive, values-aligned representation both internally and externally.
Respond
to
customer reviews
on social media and carehome.co.uk
Collaborate
with our
PR agency
to highlight positive stories.
Manage the EBD budget
, ensuring spending is purposeful, impactful, and aligned with resident needs and preferences.
Relationships
Work closely with Home Managers
and
care teams
to
enhance the resident and family experience
throughout the lifecycle from move-in through to transition or move-out.
When required, attend and support
resident events
and
family engagement activities
to enrich lives and strengthen emotional connection with the Connaught community.
Gather and present
feedback and insights
from residents, relatives, and staff to identify opportunities for continuous improvement.
Responsible for delivering customer
"wows" - including ordering move-in gifts or hampers, and ensure at the
show-round stage
'
extraordinary
' is
demonstrated
.
Quality Assurance
Share learnings, best practices, and improvement opportunities
with Home Managers and support teams.
Collaborate with the central and operations teams to
implement experience enhancements
and close any identified service gaps.
Conduct first impressions audits
across both homes, evaluating hospitality, staff interactions, environment, and service presentation.
Share actionable insights and feedback
with Home Managers and support teams to continuously elevate the standard of experience.
Carry out
quarterly competitor analysis
to ensure
our offering exceeds
others.
Document
leads on our system and followed up within our SLA.
Responsible
for the
obtaining
and
maintaining
of
resident files
- specifically
contract, proof of funding,
and
consent
forms
.
Requirements
? Experience working in a care role
(Carer, Senior Carer, or similar role preferred).
? Strong understanding of
resident and family needs
in a care home setting.
?
Exceptional customer service skills
with the ability to build trust and rapport.
?
Soft sales skills
- ability to guide and reassure potential residents and families.
?
Self-motivated
? A
polite, professional, and empathetic manner.
?
Strong organisational skills
- ability to manage multiple tasks and priorities.
?
Excellent
understanding of
social media
,
IT
systems, and
Microsoft Office
?
Positive and solutions-focused mindset.
?
Experience in event coordination
is desirable.
?
Ability to travel between two care homes
, requiring site visits 1 day per week.
What Success Looks Like in This Role:
Success in this role will be measured by:
Enquiry-to-move-in conversion rates
.
Increase in enquiries from local sources
.
Resident and family satisfaction scores
.
Conversion of respite to perm
.
What We Offer:
- Competitive salary (50,000) + strong bonus structure (15k per year + Stretch Targets)
-A huge wellbeing & benefit package
- Hybrid working model (remote + in-home visits)
- The opportunity to make
a meaningful impact
on the lives of residents and their families
- A supportive team environment
- Career progression opportunities in a growing luxury care home company
- A sales toolkit including, customer service templates, vouchers and offers, marketing collateral, EBD best practice, and more!
If you are passionate about making a difference in people's lives and are ready to offer an extraordinary experience to our residents and families, we invite you to apply for this exciting role at Connaught Care today!
Job Types: Full-time, Permanent
Pay: 50,000.00 per year
Additional pay:
Bonus scheme
Performance bonus
Benefits:
Canteen
Cycle to work scheme
Health & wellbeing programme
Life insurance
On-site parking
Store discount
Schedule:
Monday to Friday
Work Location: Hybrid remote in Cambridgeshire, PE29 1SF
Reference ID: 123
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