Job Description

Job reference


REQ0002285


Date posted


12/11/2025


Application closing date


26/11/2025


Location


Hybrid


Salary


45,000 per year


Package


26 days holiday per year (plus bank holidays), which increases with service. Excellent pension scheme, staff discount scheme


Contractual hours


35


Basis


Full time


Job category/type




Job description

Salary: 45,000 per year

Working Hours: 35 hours per week

Location: Hybrid - Peterborough or Kings Cross, London

Make a Real Impact:

Are you a passionate and driven sales professional looking to make a meaningful difference?

Join RNIB (Royal National Institute of Blind People) and play a vital role in creating a more inclusive and accessible world for people with sight loss. We're seeking a dynamic

Retail Business Development Manager

to join our B2B Retail team leading on selling in our accessible products and solutions into Local Authorities, Agencies and Healthcare providers.

About the Role:

As the part of Enterprises Retail B2B team, you will be responsible for driving revenue growth through the acquisition of new business and managing existing relationships with local authorities, charities, agencies and other organisations concerned with deploying accessible products to end-users, helping drive meaningful change for people with disabilities including those with sight-loss.



This role combines strategic prospecting, relationship building, and consultative selling skills.

What You'll Be Doing:

New Business Acquisition:

Proactively identify and target potential clients aligned with RNIB's target markets. Build relationships with key decision-makers and influencers within target organisations and developing outreach strategies to reach them

Account Planning and Strategy:

Develop and execute comprehensive account plans, outlining clear goals, strategies, and action items. Regularly reviewing and updating account plans based on performance data and client feedback.

Consultative Selling:

Understand and articulate the unique value proposition of RNIB's accessible product solutions. Tailor presentations and proposals to address specific client challenges and demonstrate ROI.

Lead Generation and Qualification:

Generate a consistent pipeline of qualified leads through various channels, including marketing campaigns, referrals, and online resources. Nurture leads through the sales funnel, building relationships and providing relevant information.

Sales Forecasting and Reporting:

Accurately forecast sales revenue and maintain a robust sales pipeline. Track and report sales activities and outcomes using CRM software.

What We're Looking For:

Essential

Proven track record in new business development or sales, preferably in a B2B environment. Strong research and prospecting skills, with the ability to identify and engage potential clients. Excellent written and verbal communication skills, adept at crafting compelling pitches and proposals. Ability to influence and persuade decision-makers, overcoming objections and securing buy-in. Tenacious and results-oriented, with the ability to handle rejection and maintain a positive attitude. Commitment to RNIB's mission of creating a more inclusive society for people with sight loss.

Desirable:

Experience and knowledge of accessible products Experience in selling to Local Authorities, Agencies, or similar bodies

What We Offer

RNIB prides itself on being a great place to work with a positive, progressive culture. We offer a wide range of benefits including 26 days of holiday per year (plus bank holidays) which rises with service, enhanced family friendly benefits, a contributory pension scheme with an employer contribution of up to 11% and a rewards platform with employee discounts across over 800 retailers.

How to Apply

If you'd like to apply for this opportunity, please apply online, uploading your CV which is tailored to the essential criteria in the person specification.



Travel will be required as part of the role and may involve occasional overnight stays. Hybrid workers must be commutable to either the London or Peterborough Office.