The role of the Retail Excellence Trainer is to deliver engaging and inspiring theoretical and practical training for the retail division, support customer events, and engage in promotional activities.
The key focus of this role is to enhance the skills and knowledge of our retail professionals, ensuring they deliver a high-quality ELEMIS retail journey. This includes incorporating skilled Elemis consultation and premium retail activations, eventing and customer experience. Ensuring that the retail teams are always engaging and have accurate product recommendations, utilising effective sales skills techniques to support store AVO and KPIs, and coaching the retail team to deliver outstanding ELEMIS customer experience. In addition, this role will work towards elevating the knowledge of our specialty stores such as Sephora and Boots staff knowledge and build brand love and loyalty in those stores.
This role works with the Retail Excellence Manager and Head of Retail Education to support business goals and brand awareness and drive company sales within the retail channel. The Retail Excellence Trainer for London and the South will be focused on supporting the main ELEMIS doors, across speciality, premium and owned locations within the UK.
What Will You Do?
Coaching and Development:
Educate staff on the features and benefits of all ELEMIS product franchises strengthening product knowledge throughout the retail channel, leading to increased customer confidence levels and retail sales.
Provide training on all NPD, retail services and seasonal GWP's to maximize sell through.
Be abreast of new technology, competitors and industry product trends that may be discussed during training delivery
Support coaching for new retail hire onboarding
Support the ongoing development of the retail specialists and in-store teams.
Deliver on-site quartile store coaching plans.
Coach store managers to confidently asses' staff and conduct training when needed.
Focus on our Flagship Boutique store and the team's skills and knowledge working with the Senior Retail Excellence Trainer to measure impact.
Deliver Retail Training Programs:
Work collaboratively with your Northern counterpart to provide onboarding training for all new retail staff at the ELEMIS Training Academy and may occasionally train at an ELEMIS pop-up training space.
Deliver ongoing training to the retail team, alongside your regional counterparts that strengthens their treatment expertise, product knowledge and selling techniques.
Ensure all team members in retail are trained in the ELEMIS experience and Power of 4
Confidently deliver streamed retail training
Provide hands-on training for ELEMIS retail activations and Eventing.
Develop when needed bespoke training sessions for key retailers.
Elevate Brand Standards:
Share best practice guidelines and operational manuals to support retail teams in delivering exceptional customer experiences and adherence to brand standards.
Evaluate and assess the level of competency of the retail therapist to attain certification.
Take pride in your appearance as an ambassador of the brand and lead by example.
Perform regular assessments of retail locations to identify areas for improvement, providing actionable feedback and recommendations to store management.
Train Store Management in assessing staff and training.
Support retail in-store events and activations.
Present retail consumer masterclasses when needed
Support PR team with influencer events when needed
Performance Measurement:
Provide feedback to the Retail Excellence manager and Head of Retail Education on content development needs for the UK/IRE market and assist with support on key projects as requested.
Test and trial new content for the retail channel.
Work with Senior Retail Excellence Trainer to present regular reports to Head of Retail Education on the effectiveness of coaching programs, highlighting successes, challenges, and recommendations for future initiatives.
Guided by Head of Retail Education establish metrics to measure the impact of coaching and training initiatives
Prepare and share on-site training plans with key stakeholders
Feedback on retail associate's performance (strengths and weaknesses) and recommended training plans.
Provide timely and accurate feedback to key stakeholders regarding on-site coaching and outcomes and personal retail and service sales performance when working in a store or counter.
Provide feedback post working on an event to the key stakeholders
Qualifications/Experience:
Beauty Therapy qualification to NVQ level 3 or equivalent, including facial and body electrical is a bonus
Experience within retail and has worked on shop floor
Teaching qualification highly desirable
Passionate about beauty retail and professional skin services.
Good level and standard of UK/European education or equivalent
Proven experience working in a retail environment demonstrating successful attainment of monthly store KPIs
Previous training and coaching experience within the retail arena
Previous training and coaching experience with treatment services
General computer literacy in Microsoft Word, Excel, PowerPoint, and Outlook
Familiarity with health and safety regulations in the beauty industry.
What we are looking for:
Knowledge of retail trends
Patience and encouragement are required within the training environment.
Adaptable to the diverse learning styles of retail professionals.
Self-motivated, organised with strong attention to detail.
Exceptional communication, presentation and facilitation skills
Experience working within a team environment, working collaboratively, and building positive business partnerships
Ability to listen and understand the needs of others, translating those needs into elevated education
Passion for ELEMIS
Commercial awareness
Understanding of E-learning a plus
Work Environment & Physical Requirements:
This is a hybrid role working across London and South retail locations, our Baker Street Head Office, Farringdon Training Academy, with some Working From Home.
Candidates should have a reliable home office setup with access to a stable internet connection. Admin days can be taken at home (These will not exceed more than 2 days per week).
Travel: Regular travel is expected to key retail locations and flagship stores as well our London training academy. There will also be occasional travel for conferences, events and meetings, will be required. The main area of travel will be London, but when needed will need to travel to stores in Bicester, High Wycombe, Blue Water and surrounding areas.
This role requires some weekend and evening work to support events. Adequate advanced notice will be provided except in the case of last minute unforeseen emergencies. Lieu time will be provided as compensation for any weekend and evening work, or working week hours will be adjusted.
Overnight Travel: Some overnight travel may be necessary for attending events, conferences, or supporting onsite educational activities.
What we offer you!
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Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
Generous Holiday Allowance, increasing with length of service
Company Pension Scheme
Bonus/Commission Scheme
Healthcare Cash Plan (with Dental)
Private Medical Insurance
Employee Assistance Programme for all Associates and their families
Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
Much, much more!
Some benefit eligibility is based on length of service or contract type
About ELEMIS
ELEMIS is the most exciting and innovative British brand in the spa and skincare industry. Rapidly expanding globally, the brand is available in over 45 countries and is continually introducing new and revolutionary products to the market.
A brand with true integrity, passion and commitment, ELEMIS is award-winning, results-driven and visionary - just like our people.
Sustainability is at the heart of ELEMIS' responsibilities. As a brand and as people, we ensure all duties and actions contribute to the short and long-term sustainability goals set-forth by the ELEMIS - Climate, Biodiversity & People Pillars.
We are committed to Elemis' sustainability pledge when ordering testers and professional grade products and when planning and executing promotional activities, reducing waste wherever possible.
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