Baker Tom is an award-winning bakery, proudly celebrating 20 years of crafting exceptional bread
From day one, Tom's philosophy has remained unchanged: to bake delicious, wholesome, hand-crafted bread that our customers can enjoy every single day -- because bread is at the heart of everything we do.
We're a fast-moving, forward-thinking team, offering competitive pay, great benefits, and a strong focus on work-life balance.
As Retail Manager at Baker Tom, you will have full responsibility for the management of all retail locations -- including our shops in Wadebridge, Penzance, Falmouth, and Pool -- as well as shows, events, and the retail team. You'll oversee daily operations, staffing, team performance, and ensure a consistent, high-quality customer experience across all sites.
You'll also play a key role in shaping and driving our retail strategy, contributing to the growth and development of both our shops and shows presence. As the first point of contact for our Shop Assistants, you'll lead with clarity, energy, and a passion for delivering great service.
This is a hands-on position, and you'll occasionally work on the shop floor and at events, maintaining our high standards and setting the tone for the team. You'll bring strong leadership, a keen eye for detail, and a genuine love for food, drink, and customer service.
Key Responsibilities:
Act as the
first point of contact for all retail staff
, providing guidance on policies and general day-to-day queries
Lead and facilitate regular
team meetings and staff training
sessions
Visit shop locations
regularly to ensure company standards and brand values are upheld
Coach, develop, and motivate
shop teams to achieve their full potential
Support shop teams in understanding their local customer base,
applying best practices
, and leveraging expert support to drive performance
Manage all aspects of the retail team's day-to-day needs, including
holiday requests, sickness cover, and coordinating staff
for shops and shows
Oversee smooth
onboarding for new hires
and ensure a structured leavers process, in collaboration with the People & Culture Manager
Prepare and deliver
retail performance reports
at bi-weekly management meetings
Create and execute the retail strategy
, including seasonal product planning and promotions
Manage
stock ordering
and control across all retail locations
Oversee
shop maintenance
-- including equipment such as fridges, freezers, ovens, and coffee machines
Collaborate with the Marketing
team on internal retail communications, including newsletters and social media content
Act as
system lead
for EPOS and Square
Take the
lead at retail shows
-- organising the stand (in collaboration with the Creative Manager), stock logistics, and team coordination
Ensure compliance with
food hygiene and health & safety regulations
in all shops and at shows, including pest control management
Consistently role model Baker Tom's values and behaviours, helping to strengthen our brand and deliver an outstanding customer experience
What We're Looking For
We're seeking a motivated and capable individual who shares our passion for delivering high standards in line with Baker Tom's core values. The ideal candidate will be proactive, calm under pressure, tactful, and a true team player -- with a strong commitment to both personal and professional development.
Essential Skills & Experience:
Proven experience managing
geographically dispersed teams
Strong
communication skills
with the ability to work independently and on your own initiative
Proficiency in
Microsoft Office
(Word, Excel, PowerPoint)
Experience using
till systems
-- familiarity with EPOS and Square is desirable but not essential
Solid understanding of
Food Hygiene and Health & Safety standards
Excellent
attention to detail
and a strong
process-driven
approach
Ability to
interpret and analyse retail data
, reporting insights at bi-weekly management meetings
A natural communicator with strong
verbal, written, and interpersonal skills
, able to build and maintain productive relationships
Creative flair
with an eye for design -- capable of adapting shop layouts, window displays, and merchandising in response to customer feedback and seasonal trends
A proven track record of
achieving results
through motivating, influencing, and developing people and teams
Self-motivated
with strong organisational and time-management skills, able to work under pressure while maintaining a healthy work-life balance
Full, clean UK driving licence
-- must be able to travel between shop locations and drive a Baker Tom van to shows and events
Flexible availability
to work varying shifts week-to-week, depending on business needs
What We Offer
At Baker Tom, we believe in creating a supportive, rewarding, and enjoyable place to work.
Here's what you can look forward to as part of our team:
Free fresh bread and hot drinks
during your shifts
A strong focus on
work-life balance
, actively practised and promoted across the business
Excellent career development opportunities
within a growing and ambitious company
Staff discounts
in all Baker Tom shops
Exclusive discounts
with selected partner businesses
Access to
training and development
to support your career growth
Regular
staff social events
throughout the year to bring our team together
Job Types: Part-time, Permanent
Pay: 27,500.00-30,000.00 per year
Expected hours: No less than 24 per week
Benefits:
Company events
Company pension
Cycle to work scheme
Employee discount
Flexitime
Free parking
On-site parking
Store discount
Experience:
Retail management: 2 years (preferred)
Willingness to travel:
75% (preferred)
Work Location: Hybrid remote in Pool TR15 3RR
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