Job Description

RETAIL MARKETING MANAGER - Catering & Exhibition Ltd

JOB DESCRIPTION

Job Title:?Retail Marketing Manager
Location:?Unit 7, Fifth Avenue, Halstead, Essex, CO9 2SZ
Salary:?35 - 45k per annum, depending on experience

Terms: ?Permanent contract on a full-time basis, 37.5 hours per week

20 days plus Bank Holidays and a 1 extra day for Birthday

pension scheme and healthcare plan are available

Reporting to:?Head of Commercial
Responsible for:?No direct reports
Internal Relationships:?Director, Head of Commercial, commercial team
External Relationships:?Industry publications, journalists, ecommerce platform provider, stakeholder groups, trade associations, retailers

BACKGROUND

Catering & Exhibition is seeking an experienced and creative Retail Marketing Manager to lead the development and delivery of a marketing strategy for a growing retail proposition. The successful candidate will bring proven experience in both ecommerce and traditional retail marketing, with a strong focus on innovation and data-led campaigns.

This role supports the launch of new omnichannel revenue streams, including an online shop and pop-up locations, offering a curated range of branded and third-party products.

This is an exciting opportunity for a self-starter who thrives in a fast-paced environment and is eager to help shape a compelling retail brand from the ground up.

JOB PURPOSE

The Retail Marketing Manager will be responsible for the planning, implementation, and optimisation of marketing campaigns across all channels to drive customer acquisition, engagement, and revenue growth.

You will define and execute integrated campaigns using research-driven customer segmentation and work closely with the internal and external teams to ensure consistent brand messaging and performance tracking.

This role requires a strategic thinker with hands-on expertise in both traditional and digital marketing and the ability to deliver measurable, high-impact campaigns.

MAIN DUTIES/RESPONSIBILITIES

Work closely with the Head of Retail and other senior stakeholders to create and deliver a robust marketing strategy that supports the growth of the retail proposition

Marketing Campaigns
Plan and execute multi-channel marketing campaigns across:

Ghstktchn website and online shop Email (e-newsletters) Organic and paid social media PPC and SEO Affiliate marketing Print and outdoor advertising PR and blog content Trade shows Associated organisations
Collaborate with in-house teams to align messaging and maximise campaign impact
Manage external agencies to support marketing delivery as required
Monitor and evaluate campaign effectiveness using tools including Shopify and Google Analytics, reporting on ROI and using insights to inform future activity

Brand Development
Ensure consistent application of brand guidelines across all marketing outputs
Develop and strengthen brand positioning, USPs, and competitive edge in the marketplace

Audience Research and Segmentation
Work with external partners to define audience segments and marketing opportunities
Collaborate internally to develop detailed audience profiles
Use data and insights to build effective customer journeys and marketing strategies

Stakeholder Management & Reporting
Manage the marketing budget and provide regular forecasts and performance reports
Liaise with stakeholders including sponsors, partners, and agencies
Represent the company at marketing meetings and relevant events
Stay informed on market trends, consumer behaviour, and relevant technologies

General Duties
Occasional out-of-hours working in support of retail events and campaigns, which may include overnight stays
Maintain a strong awareness of health and safety responsibilities

PERSON SPECIFICATION

Catering & Exhibition is committed to creating a diverse and inclusive workplace and is an equal opportunity employer. We welcome applications from candidates of all backgrounds, and appointments are made on merit.

Selection Criteria

Category

Criteria

Essential / Desirable

Qualifications

Extensive experience in retail marketing and communications

E

Experience

Proven success in leading and delivering marketing campaigns across digital and traditional channels

E

Experience using audience segmentation to inform strategy and customer journeys

E

Familiarity with Shopify or similar ecommerce platforms

D

Experience managing agencies and PR activities

D

Experience working with retailers and food & beverage

D

Strong capability in evaluating ROI and driving continuous improvement

E

Collaborative team player, skilled at stakeholder engagement

E

Skills, Knowledge & Abilities

Ability to manage multiple projects and brand touchpoints

E

Strong data analysis skills to inform marketing decisions

E

Excellent written and verbal communication skills

E

Ability to build data-driven marketing campaigns

E

Other

Demonstrates alignment with Catering & Exhibition values: responsible, excellent, inclusive, open, and respectful

E

Job Types: Full-time, Permanent

Pay: 35,000.00-45,000.00 per year

Schedule:

Monday to Friday
Work Location: In person

Application deadline: 14/05/2025
Reference ID: 4136 Expected start date: 28/05/2025