Job Description

Overview:

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row.



Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com



As Retail Media & Omnichannel Marketing Strategy Lead, you'll lead the retail media and omnichannel marketing strategic roadmap across customers and channels, and in close partnership with TCP and eComm. This includes key focus areas: reporting and measurement roadmap, capabilities roadmap, online/ in-store cohesive planning. Ultimately, drive progress toward embedding omnichannel ways of working and digital media capability upskilling and ongoing retail media capability evolution.




Responsibilities:
Upskill and support executional teams to implement a comprehensive omnichannel on-site, off-site, in-store retail media strategy, working towards a holistic planning and measurement of spend. This includes collaborating with internal teams (TCP, brand marketing, DX, eComm) to design and execute omnichannel e2e campaigns, and ensuring the integration of retail media initiatives with broader marketing and sales efforts. Build and maintain strong relationships with key retail partners and media agencies to co-develop capability unlocks and strategic partnerships. Keep stakeholders and leadership informed, and feed progress and opportunities into T2T sessions and JMP negotiations. Deliver eCommerce thought leadership and upskilling within the omnichannel marketing team, ensuring digital thinking and tactical levers are embedded into WOW. Develop and own a holistic retail media test and learn agenda, feeding learnings into retail media best practices across customer marketing teams. Lead the Omnichannel measurement agenda, partnering with external partners (PlanApps), RMN measurement tools, and internal MMM team (ROIe) to cross-reference and optimise from actionable data. Prepare and present detailed reports on campaign effectiveness, ROI, and strategic recommendations for future initiatives (cross-customer). Lead the digital agenda and act as BU point of contact for 3 Performance Marketing and Marketing Analyst colleagues in our GCC business, ensuring the team are prioritising effectively and delivering effectively for our eComm business. People management and coaching for direct report (Omnichannel Strategy Manager). Collaborate with sector and global teams to leverage existing best practices and share local markets experience to build global/sector knowledge and community Stay informed about industry trends, emerging technologies, and best practices in retail media and CPG marketing. Share learnings with relevant internal teams to drive education and upskilling across omni marketing and sales

Qualifications:
Bachelor's degree in Marketing, Business, or a related field. Experience in retail media, performance marketing, e-commerce or a related field, preferably within the CPG industry. Strong analytical skills and experience working with data analytics tools and platforms. Proven track record of developing and executing successful digital media strategies that drive sales and brand growth. Excellent communication, presentation, and interpersonal skills. Ability to build effective cross-functional relationships, both internally and externally Ability to work collaboratively in a fast-paced, dynamic environment. Strong project management skills with a keen attention to detail.

Why PepsiCo?

We offer a competitive salary, bonus, car allowance, critical Illness cover, flexible working, discounted gym membership, market-leading health and wellbeing support, generous company pension plus so much more. In 2024 we have enhanced our extended parental leave offering, now paying in full for 26 weeks of maternity leave and 10 weeks for paternity leave for those who have the respective length of service. We're also pushing our benefits to be more pep+ by offering electric cars through salary sacrifice with a partnership with Octopus Energy.



We pride ourselves on our superb work force. The people in this business genuinely care about doing a great job! We have a common goal - strive to continuously improve our business performance and our own personal development. With the majority of executive team having been promoted organically, we are continually developing and encouraging our employees to push themselves further and offer them support with their continual learning. Career progression is incredibly important to us, and we provide great opportunities to grow a long term career.

A space to be y( )u

We want each and every PepsiCo employee to feel comfortable just simply being who they are and bring their full self to work. We celebrate what makes us all unique and know that to truly represent the communities around us we must reflect them in our workforce. That's why we've empowered our employees to champion diversity and set up grassroots groups to drive our diversity and inclusion agenda from the ground up, embedding it in our culture. To find out more about our Employee Resource Groups (ERG's) ask our team.



We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender, gender identity or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.



To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.