Job Description

Company Description
GERFLOR is a market leading specialists in the field of resilient flooring covers. Present in all spheres of life (building, sport, transport, commerce, industry, etc.), our Group (1.480 BEUR turnover in 2024) continues its development in more than 100 countries. Brand recognition, innovation, professionalism and continuous improvement are all assets that makes GERFLOR a state-of-the-art enterprise.
5 200 employees all around the world are committed to ensure customer satisfaction and work out every day to guarantee high quality products and services. Environmental concerns are also a priority since ever : our products are processed to last as long as possible and in the respect of our planet, by the way we imagined them and with innovating options proposed in durability. Joining our team is choosing a french manufacturing group with a high growing rate on the international scene. We are highlighting the technology, the creativity, sustainable development and strong values.
Don't hesitate anymore, join us to develop your talents and invent tomorrow's floorings ! For further information, visit our website :
Position
Following our successful international growth strategy, we have an exciting and challenging opportunity for an experienced
Retail Sales Manager - Convenience Sector (Midlands, North & Scotland)
We're looking for a driven and strategic Retail Sales Manager to spearhead growth of our market-leading retail flooring and interior solutions, in the convenience retail sector, focusing on shopfitting contractors, key retail accounts, and retail equipment wholesalers. This is a high-impact role with strong autonomy and the opportunity to shape the future of our retail channel across the Midlands, Northern, and Scottish regions.
Your role

• New Business Development: Proactively identify, engage, and secure new business opportunities with key independent convenience retailers, shopfitters, and wholesalers through high-volume prospecting and relationship building.
• Account Management & Growth: Maintain and expand existing customer relationships, ensuring long-term loyalty and increased market share.
• Strategic Planning: Collaborate with the Head of Retail to define and execute a clear growth strategy aligned with company objectives and market trends.
• Market Intelligence: Gather and analyse competitive insights to assess market potential, identify emerging opportunities, and inform strategic decisions.
• Event Participation: Represent the company at key industry exhibitions across the UK and Europe to build brand awareness and generate leads.
• CRM & Data Accuracy: Ensure all customer and project data is accurately maintained to support forecasting, reporting, and customer service excellence.
• Customer-Centric Approach: Actively listen to customer feedback and market signals to adapt strategies and maintain a competitive advantage.

Requirements

• Proven track record in driving sales growth, with a highly sales-driven mindset
• Well-developed experience of in-person cold calling as part of broader new business development activity.
• Commercially astute, with the ability to forecast accurately and translate numbers into actionable sales strategies
• Experience of the commercial interiors industry
• Excellent interpersonal skills and attitude
• Flexible, dynamic, and highly organised method of working
• Confident communicator - verbal and written
• Willingness to travel

Other information
Our offer

• Be part of an internationally successful group with strong brands
• Share your ideas and play a proactive role in the development of the company
• Company car, private health care, pension, attractive bonus schemes and training

GERFLOR, a company committed to diversity and inclusion, ensures equal opportunities through a recruitment process free from any form of discrimination.
To guarantee that no talent is overlooked, we encourage everyone to apply!

Skills Required