Job Description

Job Title: Retailer Marketing Specialist - BYD UK
Location: Greater London (with travel across the UK)
About Us:
BYD is a leading global manufacturer of electric vehicles and sustainable mobility
solutions. We are committed to transforming the automotive landscape with innovative,
eco-friendly products. Join us and be part of shaping the future of transportation.
Position Summary:
We are seeking a dynamic and results-driven Retailer Marketing Specialist to support
BYD's expansive retail network across the UK. The successful candidate will develop
and execute localised marketing strategies, support dealer promotion activities, and
ensure brand consistency to boost customer engagement and sales. We are looking to
hire a new team member to cover the Greater London area. The successful candidate
will be responsible for supporting our retailer locations in and around London, with
occasional travel to other areas of the UK.
About BYD's UK Retailer Network:
BYD boasts a growing and significant retailer footprint across the UK, currently spanning
from the northern reaches of Aberdeen to the southwestern tip of the UK in Truro. Our
network includes over 100 dealerships, each committed to providing outstanding
customer service and promoting our line of cutting-edge electric vehicles. As a Retailer
Marketing Specialist, you will play a vital role in supporting and expanding this dynamic
network.
Key Responsibilities:

• Develop and implement regional marketing campaigns aligned with BYD's brand

strategy.

• Collaborate with a wide network of dealerships across the UK to plan and

execute promotional events and activities.

• Support dealers with marketing collateral, digital content, and activation

strategies.

• Monitor and analyse market trends, competitor activities, and customer insights

within the UK automotive landscape.

• Coordinate with the national marketing team to ensure regional campaigns are

aligned with overall brand messaging.

• Manage local advertising channels including social media, press, and outdoor

advertising across diverse regions.

• Track campaign performance and report on ROI, making data-driven adjustments

as needed.

• Organise training sessions for dealership staff on brand messaging and

promotional strategies.

• Maintain consistent brand representation across all touchpoints within the

network.
Qualifications:

• Proven experience in automotive or retail marketing, ideally within the UK

market.

• Strong understanding of digital marketing platforms and tools.

• Excellent communication, negotiation, and relationship-building skills.

• Ability to work independently and manage multiple projects simultaneously.

• Knowledge of the UK automotive retail landscape, especially across different

regions including London.

• Relevant marketing or business qualification is preferred.

Requirements:

• Based in Greater London with willingness to travel across the UK, bi-weekly visits

to London BYD UK office in Uxbridge area required.

• Valid UK driving license.

• Passion for electric vehicles and sustainable mobility solutions.

What We Offer:

• A unique opportunity to work with a leading New Energy Vehicle manufacturer

with a growing national footprint.

• Competitive salary and benefits package.

• Ongoing training and development.

• A collaborative and innovative working environment.

How to Apply:
Please submit your CV and a cover letter detailing your relevant experience and
motivation to join BYD UK
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

Skills Required