Job Description

About Us:

Direct Lighting Supplies is a fast-growing UK supplier of LED lighting products, supplying businesses nationwide through our B2B e-commerce platform. We work closely with trade customers, contractors, and businesses to provide reliable, energy-efficient lighting solutions backed by knowledgeable support and fast delivery.

As we continue to grow, we are looking for a Sales Administrator to play a key role in adding value to existing customer relationships, improving retention, and generating additional revenue through proactive sales activity.

Role Overview:

This role sits at the heart of our commercial operation.

As a Sales Administrator, you will be responsible for actively developing sales opportunities from existing leads, website enquiries, and current customers, while also ensuring a high standard of customer experience throughout the order journey.

This is not a passive customer service role. While you will handle inbound enquiries, your priority is to add value, increase repeat business, re-engage lapsed customers, and convert enquiries into long-term accounts.

You will proactively contact customers, follow up on quotes and enquiries, identify upsell and cross-sell opportunities, and maintain ongoing relationships that support revenue growth.

You'll work closely with the Managing Director, warehouse, factory, and admin teams to ensure customers receive both excellent service and a commercial sales experience.

Key Responsibilities

:

Proactively contact existing customers to generate repeat business and increase order value Follow up website enquiries, quotes, and abandoned opportunities to convert them into sales Re-engage lapsed customers and build structured follow-up activity through the CRM Identify opportunities to add value through alternative products, upgrades, or complementary items Manage inbound sales enquiries via phone, email, and live chat, with a strong focus on conversion Provide live order updates and aftercare follow-ups to strengthen customer relationships Maintain accurate records of activity, follow-ups, and opportunities within the CRM Liaise with warehouse, factory, and admin teams to ensure smooth order fulfilment Feed back customer insights, objections, and opportunities to help improve processes and the website

What We're Looking For:

Experience in a sales support, internal sales, or B2B commercial role Comfortable making proactive outbound calls to existing customers and warm leads Strong commercial awareness and a mindset focused on adding value, not just processing orders Confident communicator with the ability to build rapport and trust with customers Organised and self-motivated, able to manage follow-ups and priorities independently Confident using CRM systems, email, and online platforms Enjoys working in a growing business where initiative and ideas are encouraged Knowledge of lighting or electrical products is an advantage, but not essential (full training provided)

What We Offer:

Working hours: Monday-Thursday: 8:30am - 5:00pm. Friday: 8:30am - 4:00pm

26,000 - 30,000 basic salary, depending on experience Performance-based bonus linked to customer retention, follow-ups, and sales contribution Company pension and healthcare benefits Full product and systems training Supportive, collaborative team environment Clear progression opportunities into senior internal sales or account management roles The opportunity to play a meaningful role in the commercial growth of a B2B e-commerce business

Important to Know:

This role will suit someone who enjoys building relationships, following up opportunities, and actively contributing to sales growth.
It is not suited to someone looking for a purely reactive customer service or order-processing position.

How to Apply:

If you enjoy combining sales activity with customer relationship management and want to play an active role in growing a business, we'd love to hear from you.

Please send your CV and a short cover letter to careers@directlightingsupplies.co.uk
with the subject line: Sales Administrator Application

Job Types: Full-time, Permanent

Pay: 26,000.00-30,000.00 per year

Benefits:

Company events Company pension Free parking On-site parking Private medical insurance
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: In person