Job Description

Job Overview

The Sales & Marketing Director will lead on the creation, coordination and implementation of South Hill Park's marketing, communication, fundraising, sponsorship and commercial sales strategies, increasing revenue, attendance and customer satisfaction

MAIN DUTIES AND RESPONSIBILITIES

To lead, develop and implement South Hill Park's marketing, PR, fundraising and commercial strategies. To devise and implement bespoke development strategies to seek and engage new audiences/clients. To ensure strong brand identity throughout South Hill Park, in Bracknell Forest and beyond. To maximise revenue from all income streams to meet annual targets. To oversee the successful promotion of South Hill Park's annual programme of arts events and activities, including theatre, courses/workshops, cinema and visual arts. To work within set department budgets and maintain full financial records.

The Sales & Marketing Director will:

Strategy

Make a pro-active contribution to South Hill Park's senior leadership team. Lead on the marketing, PR, audience development, fundraising, and commercial strategies. Lead on and implement all relevant policies, such as GDPR and branding.

Management

Recruit, line manage, appraise and motivate sales, fundraising and marketing colleagues; encouraging a pro-active working culture, providing support, development opportunities and training as required. Liaise with and manage the work of freelance specialists in areas such as: design, fundraising; business development; sponsorship, public relations and audience research, as required. Oversee the implementation of annual marketing campaigns including tactics for South Hill Park's in house productions, learning and participation projects; courses and workshops; cinema screenings and visual arts exhibitions. Oversee the plan for fundraising, providing marketing and promotional support for all fundraising activity. Oversee the marketing and promotion of all commercial activities including corporate hires, functions, weddings and events. Communicate South Hill Park's marketing, PR, audience development, fundraising and commercial strategies and tactics to all departments. Ensure good communication and working practice within the marketing, fundraising and box office teams by attending and leading regular team meetings, training and staff reviews.

Finance

Work with the Chief Executive to set and monitor ambitious targets for all income streams. Oversee the management of the marketing, box office and fundraising department's annual expenditure, ensuring it is used effectively and efficiently and remains within the agreed budget. Monitor sales targets for all arts and commercial activities, including ticket sales, courses/workshops and commercial hires and events.

Commercial activity

Maximise all commercial business opportunities, such as: fairs (eg. craft and wedding); corporate events (eg. conferences, seminars, away days and business meetings); parties; wedding receptions; wakes and filming opportunities. Work in partnership with caterer Peas & Carrots Ltd to grow all catering function business at South Hill Park.

General

Represent South Hill Park as an ambassador for the organisation at press nights, performances, meetings and events; Undertake any other duties as may be reasonably requested by the Chief Executive; Actively contribute to a healthy and safe environment. Make a pro-active contribution to South Hill Park's senior leadership team;
Job Types: Full-time, Part-time

Pay: Up to 35,000.00 per year

Benefits:

Company pension Discounted or free food Employee discount Free parking On-site parking
Schedule:

Day shift Monday to Friday
Work Location: In person

Application deadline: 09/06/2025
Reference ID: SalesMktgDir May25