Job Description

YOU'RE SICK OF GENERIC MARKETING ROLES?

I'M SICK OF RECEIVING BEIGE MARKETING APPLICATIONS FROM PEOPLE WHO THINK LIKES ON SOCIAL MEDIA IS A LEGIT STRATEGY.

IF YOU ARE A MATURE, BROADLY EXPERIENCED STRATEGIC CREATIVE WHO'S FED UP OF SELLING THINGS THAT AREN'T AS DELICIOUS AS BROWNIES FOR BORING PEOPLE WHO DON'T SHOUT IN CAPS IN THEIR JOB AD'S, THEN MAYBE TOGETHER WE COULD DO THIS DIFFERENTLY...

Hi, I'm Hetty
I'm the founder of two joyful, value-led food brands. Hetty's Kitchen (brownies, baby) and Hetty's Place (our brunch cafe at Gloucester Food Dock).

Both are growing. Both are loved by our customers. And both need a strategic, commercial Sales and Marketing Manager who's up for helping us scale the right way with creativity, guts, and a real feel for what makes people tick.

You'll be a special, one of a kind, marketing unicorn who has a wide breadth of experience who can 'do a bit of everything' and a 'if I don't know it I'll find out' attitude.

Your experience will be able to demonstrate how our breadth of comms & channels need to add up to work together to not only achieve sales but also to create real opportunities for meaningful growth & legacy creation.

THE ROLE

This isn't just about planning a few social posts and reviewing email stats.

This is about joining the dots across retail, e-commerce, hospitality and wholesale and building a brand that people fall in love with.

You'll be the one person marketing team turning one-time customers into long-term fans, working across social, email, community events, collabs, website updates, PR, the works.

YOU'LL NEED TO:

Have experience in marketing or sales & marketing (ideally in food, e-comm or hospitality) Be confident using Klaviyo, WooCommerce, and Meta platforms Understand how marketing supports the actual business (not just vanity metrics) Be excited by words like 'flows', 'community', 'customer journey', and 'multi-channel purchasing' Be proactive, strategic, and up for rolling your sleeves up when needed.... which in a small scrappy business, can happen a lot! Get the power of values-led branding and why it's more than just a tagline Be able to spot a gap and fill it before I even realise it was there

WHAT YOU'LL BE DOING:

Creating the overall marketing strategy (with autonomy to make it yours) Working with existing data to increase loyalty and repeat buying Creating content founder Hetty, that tells our story & makes people hungry Leading email strategy, campaign planning & performance reviews via Klaviyo Overseeing the website (product updates, SEO, user experience) Managing community events, PR, brand collabs Driving online and in person sales across all our income streams Suggesting new ideas (and actually getting to implement them) Working closely with the founder, the bakery & product development to align strategy & timings & inform the next launch Giving feedback on what's working and what isn't

WHAT YOU GET:

35,000 Flexi working including at least 2 days a week at our HQ in Glos Will consider part time hours 50% discount at Hetty's Kitchen & Hetty's Place FREE tray of brownies on your birthday (not a joke) Laptop provided A role with purpose, pace, and personality

YOU

SHOULDN'T

APPLY IF:

You need lots of micro-managing You think 'brand' is just about logos You need a fancy office & a big corporate team You don't like food or people (seriously, wrong fit)

TO APPLY:

Send your CV + a short cover letter to hetty@hettyskitchen.co.uk telling me:

Why this is the job for you (match the TOV for extra brownie points!) When you can start What your favourite baked good is (no pressure but the correct answer is brownie) and why? then tell me one way of how you would sell it to me if I was a customer.
Deadline: as long as it takes to find our unicorn! Right fit over timeline. But I'll be reviewing applications as they come in so don't hang about!

Can't wait to hear from you,
Hetty

Job Type: Full-time

Pay: 35,000.00 per year

Benefits:

Discounted or free food Employee discount Flexitime Work from home
Application question(s):

What your favourite baked good is (no pressure but the correct answer is brownie) and why? then tell me one way of how you would sell it to me if I was a customer.
Experience:

Marketing: 2 years (preferred) E-commerce: 2 years (preferred)
Work Location: Hybrid remote in Gloucester GL1 5RZ