Job Description

Job Summary:

The Sales and Marketing Officer will be responsible for promoting the services of our domiciliary home care company to potential clients and stakeholders. This role involves developing and executing marketing strategies, generating new business opportunities, maintaining relationships with existing clients, and ensuring the company is known for its exceptional care services within the community. The Sales and Marketing Officer will work closely with management to drive business growth, enhance our brand image, and support the overall strategic direction of the company.

Key Responsibilities:

1. Sales & Business Development

Lead Generation: Identify and generate new business leads through research, networking, and outreach activities (e.g., cold calls, email campaigns, and attending events). Client Acquisition: Develop relationships with potential clients (individuals and families seeking care services), local authorities, hospitals, GP surgeries, and care professionals. Sales Presentations: Present the company's services to prospective clients and partners, answering questions, and tailoring the service offering to their specific needs. Contract Negotiation: Assist in negotiating contracts and agreements with new clients, ensuring clear terms and a seamless transition from sales to service delivery. Follow-Up: Maintain regular follow-up with leads and clients to convert inquiries into long-term contracts. Sales Reporting: Track sales metrics, report on KPIs, and provide insights on lead conversion, growth opportunities, and areas for improvement.
2. Marketing & Brand Management

Brand Development: Help develop and maintain the company's brand image through consistent messaging across all marketing channels (print, digital, social media, and offline materials). Marketing Campaigns: Create and execute digital and offline marketing campaigns (e.g. newsletters, blog posts, social media posts, online ads, and promotional events) to raise awareness and attract new clients. Content Creation: Write and design engaging marketing content, including brochures, social media posts, email newsletters, case studies, and client testimonials. Event Planning: Organise and participate in local events, community outreach programs, and networking opportunities to promote the company's services to the public. Partnerships & Networking: Establish partnerships with local organisations, medical professionals, charities, and other referral sources to create a robust network for lead generation. Market Research: Conduct regular market research to identify emerging trends, competitor activities, and client needs in the home care sector.

3. Client Retention & Relationship Management

Client Satisfaction: Ensure that new clients are onboarded smoothly and are satisfied with the services provided. Act as a liaison between clients and the service delivery team. Ongoing Engagement: Maintain strong relationships with existing clients and their families through regular check-ins, ensuring that their needs are met and addressing any concerns that may arise. Client Feedback: Gather and analyse feedback from clients to improve service delivery and ensure satisfaction. Use this feedback for future marketing efforts and service enhancements. Referral Program: Develop and promote a referral program to encourage existing clients and partners to recommend the company's services.
4. Reporting & Analysis

Campaign Analysis: Track and report the effectiveness of marketing campaigns (both online and offline), including the number of leads generated, conversion rates, and return on investment (ROI). Sales Data: Maintain and update a sales database, tracking the status of leads, opportunities, and conversions. Market Trends: Regularly report on industry trends, competitor activities, and the performance of the company's marketing strategies.

Skills & Qualifications:

Essential:

Experience: Minimum 2-3 years of experience in sales, business development, or marketing, ideally in a healthcare or domiciliary care setting. Marketing Qualifications: A degree or relevant qualification in marketing, business, or a related field. Google Analytics and/or SEO certifications are a plus. Communication Skills: Exceptional written and verbal communication skills with the ability to present information clearly, persuasively, and professionally. Sales Acumen: Proven ability to generate leads, convert prospects, and meet sales targets. Digital Marketing Skills: Experience with social media platforms (Facebook, LinkedIn, Instagram, Twitter), email marketing tools, and basic website management. Relationship Building: Strong interpersonal skills and the ability to build and maintain relationships with clients, partners, and the community. IT Skills: Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), CRM software, and marketing platforms (e.g., Hootsuite, Mailchimp, Canva, Google Ads).
Desirable:

Care Sector Experience: Experience in the home care or healthcare sector, with knowledge of the challenges and dynamics in this industry. Creative Skills: Ability to design marketing materials or work with design software (e.g., Adobe Creative Suite or Canva). Networking & Event Experience: Previous experience organising events or networking within local communities.
Job Types: Part-time, Permanent

Pay: 19,000.00-21,000.00 per year

Expected hours: No more than 20 per week

Benefits:

Company pension
Work Location: In person