REPLAY was founded in 1978 and is now one of the leading international brands in the denim sector. The Italian brand designs, promotes and distributes casual clothing for men, women and children as well as accessories and shoes. Other brand extension projects, such as the Replay eyewear and perfume lines, are developed in co-operation with licensed partners. With a perfect balance of innovative spirit, traditional Italian tailoring and high-quality materials, REPLAY has established itself as a true cult label on the international scene. Its mission has always been to distinguish itself through authentic design and unique expertise in the processing of denim: a precious heritage that is constantly evolving by redefining the rules of style and pushing jeans to new limits.
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