Job Description

SALES DEVELOPMENT MANAGER

Full-Time | Permanent

1 X Yorkshire (Bradford-Based)

1 X Midlands

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ABOUT R5 LUBRICANTS

R5 Lubricants Ltd is the Official UK distributor for ENEOS, Japan's leading lubricants manufacturer with over 130 years of engineering excellence. We deliver cutting-edge synthetic technology and proven fuel economy benefits, positioning us uniquely against established European competitors in the 1.8 billion UK lubricants market. This is an exceptional opportunity to represent a premium Japanese brand challenging mainstream players like Castrol, Shell, and Mobil.

THE OPPORTUNITY

We seek an entrepreneurial Sales Development Manager with a hunter mentality to drive strategic business development across the UK automotive aftermarket, fleet, industrial, and motorsport sectors. This field-based role focuses on generating new business opportunities and establishing ENEOS as the premium Japanese alternative to European lubricant brands.

Employment Type:

Full-Time, Permanent, Field-Based

Location:

Bradford-based Head Office, with 2 positions concentrating on Yorkshire and Midlands

Reporting to:

Executive Leadership Team

Working Pattern:

Hybrid (office/home/field) with extensive customer-facing travel

KEY RESPONSIBILITIES

Strategic Market Development

Identify and penetrate high-value segments: professional workshops, fleet operators, OEM dealerships, performance specialists

Collaborate with Executive Leadership to develop go-to-market strategies differentiating ENEOS from mainstream competitors

Provide competitive intelligence on pricing, market dynamics, and emerging opportunities in premium lubricants

Develop comprehensive territory plans with clear targeting strategies and revenue objectives

Launch new ENEOS product lines and drive market share gains in targeted segments

Business Development & Revenue Growth

Proactively hunt new business opportunities across automotive aftermarket and industrial sectors

Build strategic relationships with key decision-makers in fleet management, commercial operations, and industrial applications

Drive ENEOS product specification by demonstrating superior fuel economy, extended drain intervals, and TCO advantages

Develop distribution partnerships with motor-factor groups, automotive distributors, and buying groups

Manage complex sales cycles from prospecting through specification, trial, and long-term partnership development

Achieve revenue targets through strategic account development and new customer acquisition

Market Engagement & Competitive Intelligence

Maintain active market presence through regular customer visits, industry events, and technical demonstrations

Monitor competitor activities, pricing strategies, and product developments to identify differentiation opportunities

Represent R5 Lubricants at trade shows, motorsport events, technical seminars, and industry forums

Leverage ENEOS's motorsport heritage and technical innovation to attract performance-oriented customers

Performance Analytics & Customer Solutions

Analyse sales performance data, customer acquisition metrics, and market penetration rates

Provide technical product recommendations and lubrication solutions tailored to customer applications

Develop case studies and ROI demonstrations highlighting ENEOS fuel economy and performance benefits

Maintain accurate pipeline and forecasting data using CRM systems

IDEAL CANDIDATE

Essential Requirements

Min 3 years proven B2B sales experience in UK automotive aftermarket, lubricants, passenger car, commercial vehicle or industrial fluids

Hunter mentality with entrepreneurial drive - self-motivated, results-oriented, comfortable building from ground up

Track record of achieving/exceeding sales targets in field-based role

Strategic thinking ability combined with practical execution skills

Exceptional relationship-building and influencing skills with external partners and internal teams

Strong organisational and prioritisation skills managing multiple projects simultaneously

Proficient in MS Office and CRM systems (Salesforce or equivalent)

Full UK driving license - extensive travel (70%+) required

Commercially astute with strong negotiation skills

Professional communication skills and ability to present to senior stakeholders

Desirable Attributes

? Knowledge of UK lubricants, automotive aftermarket, or fleet management sectors

? Technical aptitude discussing lubricant specifications, viscosity grades, and synthetic formulations

? Experience selling premium or technical products against mainstream competitors

? Understanding of fuel economy benefits and total cost of ownership concepts

? Previous experience with Japanese or Asian automotive brands

? Motorsport or performance automotive knowledge and contacts

PERFORMANCE METRICS

Success in this role is measured through clear, results-focused KPIs aligned with our business growth objectives:

Key Performance Indicator

Target

Annual Sales Target

TBA - Confirmed annually

New Customer Acquisition

Minimum 50 new accounts per year

Customer Meetings

20+ face-to-face meetings per month

Pipeline Development

Maintain 3x pipeline coverage

Conversion Rate

Target: 25%+ prospect to customer

Market Intelligence Reports

Monthly competitive analysis submissions

REMUNERATION & BENEFITS

Highly Competitive Package

Base Salary:

Negotiable gross per annum (competitive, commensurate with experience)

Uncapped Performance-Based Commission Structure:

Achievement vs Annual Target

Commission Rate

80% - 99% of target

TBA

100% - 119% of target

TBA

120%+ of target

TBA

Commission calculated and paid quarterly on invoiced sales where payment received. New customer acquisition bonuses available.

Comprehensive Benefits Package

Car allowance (details to be confirmed)

Business mileage HMRC-approved mileage rates

Company mobile phone and laptop

30 days annual leave (22 days + 8 bank holidays)

Workplace pension scheme

Professional development and industry training opportunities

Expense account for client entertainment and business development

Clear progression pathway within growing organisation

WHY JOIN R5 LUBRICANTS?

Ground-Floor Opportunity - Join at market entry phase with significant growth potential and territory ownership

Premium Brand - Represent ENEOS, Japan's leading lubricants manufacturer with 130+ years of engineering excellence

Competitive Advantage - Sell superior technology with demonstrable fuel economy benefits vs. established European brands

Uncapped Earnings - Performance-based commission structure rewards high achievers without ceiling

Strategic Freedom - Entrepreneurial environment with autonomy to develop your territory and business approach

Motorsport Heritage - Leverage ENEOS's prestigious motorsport partnerships and technical credibility

Direct Impact - Work closely with Executive Leadership Team; your results directly shape company success

Market Differentiation - Position premium Japanese engineering against mainstream competitors with compelling value proposition

WORKING ENVIRONMENT & TRAVEL

Role Type:

Field-based with hybrid flexibility

Travel:

Extensive Regional travel (approximately 70% of working time)

Head Office Location:

Bradford, West Yorkshire

Working Hours:

Flexible to accommodate customer meetings, early starts, evening events, occasional weekends for trade shows

Culture:

Results-driven, entrepreneurial, collaborative leadership team environment

APPLICATION PROCESS

To apply, please submit:

1. Current CV highlighting B2B sales achievements and sector experience

2. Cover letter explaining why you're perfect for this entrepreneurial role

3. Specific examples of sales targets achieved/exceeded

4. References from previous employers (to be contacted at offer stage)

Email:

steve.holmes@r5lubricants.com

Subject Line:

Sales Development Manager Application - [Your Name]

Application Deadline: 31 January 2026

For Enquiries:

Website: www.r5lubricants.com
Telephone: 0113 532 3355

Interviews will be conducted on a rolling basis. First-round interviews will include sales scenario assessment and market knowledge discussion.

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R5 Lubricants Ltd

Ripley Road, Bradford, BD4 7EX, United Kingdom

Company Registration Number: 15231980

Job Types: Full-time, Permanent

Pay: 30,000.00-75,000.00 per year

Benefits:

Company car Company pension Employee discount On-site parking Work from home
Work Location: Hybrid remote in Bradford BD4 7EX