Over the past 15 years, we have seen a shift in the focus of business models across every industry - from selling physical products via one-time transactions to monetizing services via ongoing customer (aka subscriber) relationships. This is the "Subscription Economy" a phrase coined by our CEO, Tien Tzuo, he even wrote the book on it: Subscribed.
Companies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and monetize these relationships through an ever growing set of digital services.
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