At Culture Shift, we believe everyone deserves a safe, positive experience at work or study. Our online reporting platform empowers organisations to monitor and prevent culture-damaging behaviours such as bullying, harassment and discrimination.
We partner with large public and private sector organisations across the UK to help them protect and improve their culture. Our mission is clear: create workplaces and institutions where people can thrive.
We're a collective of passionate, curious and creative people, and we're looking for someone who shares that drive.
The Role
We're looking for an experienced Sales Development Representative (SDR) who goes beyond the script. Someone who can spot opportunities, tell powerful stories over phone and email, and spark genuine curiosity in our solution.
This isn't about churning through cold calls.
It's about meaningful conversations, creative outreach, and building trust with decision makers.
You'll be the first voice many prospects hear from Culture Shift, and you'll make sure it's one they remember.
You'll work closely with Marketing and Sales to design and execute campaigns, experiment with new approaches, and translate what you learn into action. If you love bringing ideas to the table, iterating fast, and making a real impact, you'll thrive here.
Responsibilities
Research and identify key target accounts and personas across priority sectors
Create and execute outbound sequences (calls, email, LinkedIn) that cut through the noise
Use creativity, storytelling and insight to engage multiple stakeholders within an organisation
Build trust and credibility with senior decision-makers, becoming a trusted first point of contact
Consistently generate high-quality, sales-qualified opportunities for our Business Development Managers
Test and refine messaging, sectors and approaches based on results, and share insights back into the team
Keep HubSpot CRM squeaky clean with accurate records and notes
Work collaboratively with Marketing and Sales to refine targeting and campaign strategies
Apply an account-based selling (ABS) mindset to prospecting, tailoring outreach to priority accounts, mapping stakeholders, and building multi-threaded engagement plans
Stay curious: track sector trends, news and updates relevant to your prospect accounts
Represent Culture Shift at networking events and conferences, building sector knowledge and relationships
The successful candidate
Has 12+ months proven experience in a B2B SDR role, ideally in SaaS
Is an experienced user of HubSpot or Salesforce CRM, and LinkedIn Sales Navigator
Loves building relationships and has strong consultative selling skills
Knows how to prospect creatively via LinkedIn, email and phone, with a strong track record of success
Is confident speaking to senior leaders (C-suite, HRDs, DEI leaders etc.)
Understands or has experience with account-based selling approaches, including account research, stakeholder mapping, and tailoring outreach to multiple personas within the same organisation
Can think on their feet, adapt to change and problem-solve in real time
Brings energy, resilience and curiosity to their work every day
Is motivated by our mission and excited to contribute ideas
Is a self-starter who thrives in a dynamic, fast-paced environment
What's in it for you
28,000 p/a + commission (OTE ~36,000 p/a)
Flexible working hours with a hybrid set up (a minimum of 3 days per week are office-based)
Contemporary city centre office
Company pension
25 days annual leave (plus Bank Holidays)
Wellbeing days
Employee Assistance Program
Perks Platform, providing a range of benefits, discounts and deals
Cycle to Work scheme
Smart Health platform
Job Type: Full-time
Pay: From 28,000.00 per year
Application question(s):
This role is based in the UK. Are you able to commute to the Manchester office at least 3 days per week?
Experience:
B2B SaaS sales : 1 year (required)
Work Location: In person
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