Job Description

Sales Director

Location:

Old Trafford Stadium

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.




We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

The Role:

We are looking for a passionate Sales Director who will play a pivotal role in driving Manchester United's commercial growth by leading the acquisition and development of high-value global partnerships. This strategic position is central to delivering the club's ambitious commercial objectives by unlocking new revenue opportunities and building long-term value with global brands.

Working closely with cross-functional teams, the Sales Director will lead innovative partnership strategies, shape data-led proposals, and cultivate relationships that enhance Manchester United's global presence. This is a high-impact role that combines commercial acumen, creative deal-making, and leadership in a fast-paced, international environment.

Key Responsibilities:

Sales Strategy & Leadership

Create and deliver strategic sales plans aligned with the club's commercial goals. Identify and develop innovative partnership models, new categories, and emerging revenue streams. Drive cross-functional collaboration across internal departments and international offices. Monitor market trends and competitor activity to maintain commercial agility and relevance. Lead, manage, and develop a high-performing team of sales professionals.

Partner Acquisition & Pipeline Development

Manage the full sales lifecycle, from lead generation to contract execution. Identify and target prospective partners aligned with Manchester United's brand and global reach. Execute global partner acquisition strategies with a focus on key growth markets including North America, Asia-Pacific, and MENA. Develop market-specific strategies tailored to brand goals and consumer behaviours. Collaborate with regional specialists and external agencies to maximise outreach.

Proposal Development & Deal Execution

Create compelling, insight-driven proposals that highlight Manchester United's unique value proposition. Utilise internal and third-party data to build persuasive ROI narratives. Work closely with Legal, Marketing, and Partnership Management teams to ensure commercially sound, scalable agreements. Deliver innovative, non-traditional partnerships with a focus on digital, co-branded, and culturally relevant activations.

Relationship Management & Representation

Build and maintain strong relationships with senior decision-makers and C-suite stakeholders. Ensure strategic alignment and long-term value for both Manchester United and its partners. Represent the club at industry events, forums, and global summits to enhance visibility and drive engagement. Travel internationally as needed to support business development and partner relations in priority markets.

The Person:

We are looking for someone who:Has extensive B2B sales and business development experience, ideally within sport, media, or entertainment. Demonstrates a proven ability to secure and grow long-term, high-value commercial partnerships. Possesses exceptional relationship management and C-suite negotiation skills. Has experience leading and mentoring a team in a fast-paced, performance-led environment. Is highly skilled in storytelling, presentations, and data-led, persuasive proposal development. Thinks entrepreneurially with a keen eye for new revenue opportunities. Has international sales experience with cultural fluency across key regions such as North America, APAC, and MENA. Holds a global network across sectors like tech, finance, FMCG, travel, and automotive. Has experience with rights-holders, agencies, or major commercial sports properties. Multilingual or has worked extensively in international markets.

What We Offer:

At Manchester United, we recognise that our people are at the heart of our success. That's why we offer a range of rewards designed to support your professional and personal well-being:

Annual incentive scheme

Wellness Support

with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace

Exclusive Discounts

through our United Rewards platform, giving you access to exclusive deals from the club and partners

Gym Facilities

in our onsite locations and opportunities for regular social events and team-building activities

Enhanced family Leave Benefits

and an opportunity to purchase additional holiday days

Enhanced Career Development

with access to professional learning platforms like LinkedIn Learning, and internal training programs

A Supportive Work Environment

that values diversity, equity and inclusion, and individual growth

Our Commitment to You:

At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.

Ready to Join Us?

If this sounds like the perfect role for you, please submit your application by 25th June 2025.

Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.

If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles. Your personal data will be processed on MU's behalf by Korn Ferry