Job Description

Sales Executive - Event Registration Solutions

Location:

Tamworth, Staffordshire

Type:

Full-time, Permanent

Do you have a passion for building relationships and delivering smart solutions that make events run smoother and smarter?

Reference Technology Ltd is a leading provider of event registration services and solutions, working with some of the most exciting event organisers across the UK and beyond. From trade shows to conferences, we help deliver seamless attendee registration, badging, and onsite check-in experiences.

We're looking for a Sales Executive to join our growing commercial team. If you're confident, tech-savvy, and thrive in a consultative sales environment, we want to hear from you!

What You'll Be Doing:

Building and managing your own pipeline of event organisers, agencies, and associations

Conducting discovery calls to understand client registration needs and event goals

Demonstrating our registration and check-in technology, showcasing how it solves real event challenges

Preparing tailored proposals, quotations, and presentations

Managing deals from first contact through to contract signing

Collaborating with our Project Delivery team to ensure smooth handover and client onboarding

Attending industry events and trade shows to generate leads and raise brand awareness

Hitting monthly and quarterly revenue targets

You'll Need:

Previous B2B sales experience (preferably in events, SaaS, or service-based sales)

Strong communication and rapport-building skills

Confidence presenting to a variety of stakeholders (marketing teams, event managers, C-suite)

A proactive mindset with a consultative approach to sales

Familiarity with CRMs (we use OpenCRM) and digital sales tools (e.g. Zoom, Teams)

Excellent organisation and time management

A full UK driving licence and willingness to travel occasionally for client meetings or events

Why Join Us?

Be part of a growing company with an excellent reputation in the events industry

Commission structure with no cap - the more you sell, the more you earn

Opportunities for growth and progression

Supportive team environment with regular training and development

Pension & Health Cover

Interested?

Send your CV and a short cover letter jobs@reftech.com telling us why you're the perfect fit.

Job Types: Full-time, Permanent

Pay: Up to 28,000.00 per year

Benefits:

Company events Company pension Free parking Health & wellbeing programme On-site parking Private dental insurance Private medical insurance
Experience:

B2B sales: 1 year (preferred) event: 1 year (preferred)
Licence/Certification:

Driving Licence (preferred)
Work Location: In person