Job Description

At

Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.


In the

UK and Ireland

, NOCCO launched in 2018, followed shortly after by Barebells. Today, the two brands are present across multiple channels including grocery, online, convenience and sport and fitness. Vitamin Well joined the portfolio as the third brand in April of 2023. Working across the portfolio, means working together at a high pace with a focus on innovation and business advantages. It is the employees who make a difference every day and who are our main competitive advantage. But our journey has only just begun.

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We are looking for an ambitious and tenacious Field Sales Executive to cover region of Northwest England, North Wales and parts of the Midlands (TF, ST and DE postcodes).

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About the role

Reporting to the Field Sales Manager UK, this is a field-based position covering Northwest England, North Wales, and parts of the Midlands (TF, ST and DE postcodes).


In this role, you will take ownership of how our brands NOCCO, Barebells, and Vitamin Well perform in your region. That means building and sustaining strong relationships with retail decision-makers, securing distribution, and ensuring our products are consistently visible, available, and executed to the highest commercial standard.

This is a a get-things-done job: build the relationships, nail the execution, and spot the opportunities that push the business forward.

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In short your responsibilities will be:

Represent our brands in Convenience and Grocery stores, ensuring visibility, availability, and strong execution. Build lasting relationships with store owners, managers, and key retail decision-makers. Drive sales and distribution, including flawless execution of new product launches. Identify and secure new business opportunities to expand regional presence. Share insights from the field to improve strategies and commercial outcomes. Support retail partners with product knowledge, promotions, and data-driven opportunities.
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What you can expect:

Direct responsibility where your results show up in both sales numbers and market performance. The autonomy to own your region while being backed by a driven UK Sales team. A fast-paced environment where action beats talk and decisions turn into results. The opportunity to expand our presence in convenience and grocery, and know it was your work that made it happen.
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Who are you

You are ambitious, resilient and proactive. You see opportunities and act on them. Challenges do not slow you down, they motivate you. You thrive in a high-paced sales environment, balancing hands-on execution with the ability to think ahead and plan strategically.


You are confident in building relationships and know how to win trust quickly with store owners, managers and colleagues alike. Your communication is clear, persuasive and professional, making you just as effective in a quick sales pitch as in structured reporting.


Organisation and planning come naturally to you. You know how to manage your time, deliver results and still keep an eye on the details. You enjoy working independently but are also a strong team player who contributes to collective success.

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Essential Skills for Success:

Proven experience in a high-paced sales environment, ideally within FMCG. A full UK driving licence and willingness to travel extensively across the region. Strong time management with the ability to prioritise and deliver results. Excellent communication skills, both persuasive and professional. Proactive and resourceful mindset with a focus on solutions and opportunities. Ability to combine hands-on execution with longer-term commercial thinking.


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Welcome with your application at the latest August 29th 2025.

We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

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Life at Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group's business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.


Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.


As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.