Job Description

The

Sales Head and General Manager

will be responsible for leading the overall sales strategy, driving revenue, and overseeing the complete sales cycle--from lead generation and venue viewings to contract finalisation. This role requires strong commercial acumen, proven leadership skills, and deep experience in the weddings & events industry, with the ability to ensure profitable business decisions while maintaining service excellence.

The ideal candidate is a hands-on leader who inspires through action, understands venue operations, and brings a strong track record of successfully managing multicultural weddings and complex events.

Key ResponsibilitiesSales Leadership & Strategy

Develop and execute sales strategies to achieve and exceed revenue targets for weddings and events. Lead, mentor, and manage the operations team to deliver exceptional performance and customer service. Ensure all team members follow best practices in sales processes, viewings, follow-ups, and conversions. Build strong relationships with wedding planners, event agencies, and key industry partners.

Operational & Financial Oversight

Understand and work with the venue's financial model, ensuring sales decisions align with profitability goals. Analyse sales performance, forecast revenue, and implement improvements based on financial insights. Work closely with operations and catering teams to ensure seamless event delivery and cost-effective planning.

Client Engagement & Conversion

Manage high-value clients and lead by example during viewings, sales calls, and negotiations. Ensure excellent client experience from enquiry to event handover. Oversee the preparation, presentation, and accuracy of proposals, contracts, and pricing.

Marketing & Social Media

Design promotional campaigns, open days, and seasonal offers. Develop strategies to increase visibility and brand awareness across social media platforms. Provide content ideas, trends, and insights relevant to weddings and events.

Venue Expertise

Maintain in-depth knowledge of venue capacities, offerings, packages, logistics, and operational nuances. Contribute to service improvements and enhancements to keep the venue competitive and appealing. Ensure the venue remains relevant for modern trends, especially multicultural and fusion weddings.

Multicultural Weddings & Events

Promote and manage multicultural wedding opportunities (e.g., Indian, Muslim, Asian, African, Jewish, Fusion weddings, etc.). Understand cultural preferences, rituals, and logistical requirements unique to these events. Build partnerships with suppliers and vendors who support multicultural celebrations.

Availability & Flexibility

Work weekends, evenings, and peak seasons as required to meet the demands of sales viewings and client interactions. Be available for key events, open days, exhibitions, and wedding fairs.

Required Experience & Qualifications

Minimum 15 years of experience

in the weddings and events industry, preferably within a premium venue or large-scale event environment. Proven track record in sales leadership, revenue growth, and team management. Strong background in handling

multicultural weddings

. Demonstrated understanding of business financials, pricing models, and profitability. Experience in

marketing, digital presence management, and social media promotion

for hospitality or event venues. Excellent communication, negotiation, and interpersonal skills. Ability to work under pressure, manage multiple projects, and maintain exceptional attention to detail. Strong network within the weddings and events community (wedding planners, decorators, caterers, entertainment vendors, etc.).

Key Attributes

Strategic thinker with hands-on leadership style. Confident decision-maker with commercial awareness. Passionate about weddings, events, and delivering outstanding customer experiences. Excellent organisational and time-management skills. Flexible, proactive, and highly motivated. Culturally aware and inclusive in approach.

What We Offer

Competitive salary with performance-based incentives. Opportunity to lead a prestigious and growing events venue. Creative autonomy in shaping sales and marketing strategy. Opportunity to work on premium weddings and multicultural celebrations. Dynamic, supportive, and growth-oriented work environment. Commissions or profit share could be discussed for the right candidate.
Job Types: Full-time, Permanent

Pay: 32,000.00-40,000.00 per year

Benefits:

Discounted or free food On-site gym On-site parking Profit sharing Sick pay UK visa sponsorship
Application question(s):

At least 15 years of relevant experience
Work Location: In person