Job Description

Overview

We are a leading supplier of gaming solutions to the UK land-based gambling industry, providing high-quality machines, content, and technology to licenced adult gaming centres (AGCs), casinos, and other retail gambling venues. With a strong reputation and rapidly expanding product portfolio, we are now looking for a dynamic

Sales Manager

to drive growth and manage key relationships across the UK.

As

Sales Manager

, you'll be responsible for developing new business opportunities, managing existing client accounts, and achieving sales targets across our land-based gaming portfolio. This is a customer-facing role requiring a deep understanding of the UK retail gambling market and a consultative sales approach. The position will report into the Director of Sales.

Responsibilities

Identify and pursue new business opportunities across casinos, AGCs, betting shops, and licensed venues Build and maintain strong relationships with key clients and decision-makers Promote and sell gaming machines, cabinets, and supporting technology Attend industry events, trade shows, and on-site meetings with operators across the UK Prepare and deliver sales presentations, proposals, and product demonstrations Collaborate with internal teams (Product, Operations, Compliance) to ensure smooth onboarding and client satisfaction Report on market trends, competitor activity, and sales pipeline

Must Haves

Proven track record in

B2B sales

within the

UK land-based gambling

or gaming machine sector Network of contacts within retail gambling operators (e.g., casinos, AGCs, etc) Self-starter with excellent negotiation, communication, and relationship-building skills Comfortable with regular UK-wide travel and with overnight stays, occasional overseas travel may be required Commercially astute with the ability to close deals and exceed targets Full UK driving licence

Nice To Haves

Knowledge of UKGC regulations and compliance in the land-based environment Experience with CAT C/B1/B3 gaming machines
The base salary is offered in addition to a commission structure.

Job Types: Full-time, Permanent

Pay: 45,000.00 per year

Benefits:

Company car Company pension On-site parking Private medical insurance Work from home
Application question(s):

Must be resident within commuting distance of Bridgend CF31 3RY
Experience:

Sales management: 3 years (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Bridgend CF31 3RY