Job Description

About this Role

As an Area Sales Manager within our Environmental Municipal Civil business, you will play a key role in growing rental and hire solutions across the North. This Area Sales Manager, sometimes known as a regional sales or municipal sales role, focuses on building long term partnerships with local authorities, contractors, and commercial customers while maximising asset utilisation.

Identify and secure short and long term rental opportunities across municipal and warehouse cleaning equipment. Build strong relationships with councils, decision makers, suppliers, and internal branch teams. Manage enquiries, tenders, site surveys, and follow up activity to convert opportunities into business. Support regional sales plans by working closely with Sales Managers, Area Sales Managers, and Sales Executives. Maintain accurate records, reports, and forecasts to support regional performance.

About You

You are comfortable building relationships face to face and enjoy spotting opportunities others may miss.

Proven experience in a sales focused role with confidence negotiating and closing agreements. Comfortable working independently while collaborating closely with regional and branch teams. Able to build trust with customers in public sector or infrastructure focused environments. Organised, proactive, and confident managing a varied regional workload. Hold a full, valid UK driving licence.

We welcome people from all backgrounds, and if you don't tick every box above, please still consider applying.

About Us

Dawsongroup EMC is part of Dawsongroup, in business for over 90 years and a leader in asset rental for over 50 years. We support local authorities and infrastructure projects with modern, reliable assets backed by strong service and long term thinking.

Specialists in Environmental, Municipal, and Civil solutions. Focused on smarter asset strategies that support resilience and growth. Known for integrity, strong customer partnerships, and operational excellence. Part of a wider group offering long term stability and investment in people.

About Your Future

We believe careers grow best in environments where people are trusted, supported, and encouraged to think bigger. This role offers genuine scope to develop within a business that invests in skills, relationships, and long term success.

Internal progression pathways across the UK and internationally. Funded training and development opportunities. 25 days leave (including your birthday) plus bank holidays and up to 10 days extra (time served and purchase scheme) Wellbeing, mental health support, and long term incentives. 2x life assurance, cycle to work scheme, and seasonal gifts.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. Even if you feel you do not meet every requirement, we would still like to hear from you.


If you are looking to build a sales career within an asset rental business that values relationships as much as results, this could be your next step. People are our greatest asset, and your experience, potential, and ambition could be the asset that helps shape our future.

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Established in 2005, Dawsongroup emc is a family-owned business leading the way in the municipal, industrial, and specialist vehicle rental market. Join the Dawsongroup family to invest your career in a company that invests in you.