Job Description

Role:

Sales Manager (Catering)

Reports into:

Head of Commercial & Brand

Location:

London

Contract Type:

Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences.


We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, Drumsheds London and Magazine London.


Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Our team:

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.


In spring 2025, Broadwick proudly acquired Camm & Hooper - an important milestone in the growth of our in-house food and drink division.


Bringing over a decade of expertise in event catering, the Camm & Hooper team are now an integral part of Broadwick and now form our in-house catering team, providing exceptional food and drink to Broadwick Spaces across London.

What we're looking for:

We're looking for a talented Sales Manager to deliver and execute our catering sales strategy in collaboration with the Broadwick Spaces team.


This person will lead on the day-to-day handling and conversion of incoming enquiries while executing sales strategies for growth within the Broadwick portfolio and beyond.

What you'll be responsible for:

Sales

Successfully delivering the sales strategies with the support of a Sales Executive and Head of Commercial & Brand including: identifying new events, opportunities, and markets configure and manage our new CRM (Hubspot) business development and proactive sales relationship management marketing initiatives Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business. Confidently negotiate contracts to meet conversion KPI's. Carrying out site visits with clients at every opportunity Frequently visit the Spaces team at various venues across London and partake in the weekly sales meetings.

Marketing

Working with the Head of Commercial & Brand and central Marketing team to manage and create relevant marketing asset. Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business. Ensuring the highest standard of marketing operations. Ensuring you act as brand guardian and grow the brands across your space as agreed with the brand team.

Finance

Ensuring compliance with Broadwick group policies, procedures and metrics across the space. Raising event invoices when required, pre-event. Providing reports to the line manager when required. Educating your team in sales when required, ensuring they fully understand the expected standards and their role in delivering them.

Operations

Working with the planning/operations team to ensure compliance with Broadwick group policies, procedures and metrics.

Team

Communicating your training needs and actively participating in your own development in line with the line manager's expectations. Creating a work environment that aligns with Broadwick values and principles.

Other

Carrying out ad hoc duties when required to.

You'll need to have:

A proven track record of delivering on sales targets and KPI's A food enthusiast At least 2 years of experience working within a sales team or similar. Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies. Ability to work with clients on all levels and with all areas of the business. With a specific ability to stay calm and focused under pressure. Ability to successfully manage multiple projects simultaneously through effective prioritisation and multi-tasking. Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives. An open, honest communication style. Endless positivity, and a proactive approach to your work. Excellent communication skills - you need to be great at communication to a wide range of people. Proficient in the use of Mac computers, G-Suite and Microsoft Office packages.

Nice to have:

* Proficient in the use of Hubspot, EventWorks, Salesforce or other similar CRM software.