Job Description

Brayleys Cars is a leading multi-franchise vehicle dealer group, proudly representing Honda, Hyundai, Nissan, Honda Motorcycles, Mazda, Kia, Renault, Suzuki, and Dacia. With a growing network of branches across London, The Thames Valley, The Home Counties, The West Midlands, and Greater Manchester, we are committed to delivering an exceptional customer experience in both sales and aftersales.
Founded in 2003, Brayleys has grown from a single-location dealership into a respected name in the UK automotive industry. Our success is built on a foundation of customer focus, operational excellence, and a culture of professionalism and transparency. We're proud of our journey--and even more excited about what's ahead.
Innovation at the Core
As a forward-thinking business, Brayleys is embracing innovation and digitisation to drive excellence across every area of our operations. From digital retailing to smarter service processes, we're investing in technology that enhances the customer journey and empowers our teams to deliver more efficiently and effectively.
A Great Place to Work - Officially
We're proud to be recognised as one of the UK's Best Workplaces 2025 by Great Place to Work, achieving the highest score of any automotive retailer in the Top 100 UK Large Companies category. We're also listed in the Top 100 for Development and Wellness, reflecting our deep commitment to supporting our people and helping them thrive.
Why Work With Us?

• Ambitious Growth: We're on a mission to become a Top 10 AM100 dealer group.
• Career Development: We offer real opportunities for growth, learning, and progression.
• Customer-First Values: Everything we do is driven by our passion for delivering the best possible experience.
• Digital Innovation: Work in a business that's embracing the future of automotive retail.

The Role
Brayleys Cars Limited, a rapidly growing and ambitious business in the automotive industry, is seeking an experienced, dynamic Sales Manager to lead our team at our Honda dealership in Hendon. You will play a key role in driving sales and overseeing the operations of a high-performing team in a dynamic, customer-centric environment.
Reporting to the Divisional Sales Manager, this role offers an opportunity to be part of Honda's incredible success story - already one of the leading retail brands in the UK, with an enviable alternative fuel offering. The role comes with a competitive salary, company car, training opportunities and company benefits.
What does a typical day involve?

• Working on the sales floor alongside our Honda Sales execs, supporting and leading by example.
• Motivating your team to meet sales targets
• Liaising with customers, both face-to-face, by phone/email, through social media and messaging platforms.
• Liaising with the manufacturers' representatives
• Understanding and constantly improving our customer experience
• We don't always get it 100% right and that means you will also be handling any customer complaints in an efficient and effective way
• Collating finance proposals for customers
• Speaking to customers, both face-to-face and over the phone
• Making sure that our stock is correctly and competitively priced, delivering a great on-line presence.

Required Skills and Experience
To be successful in this role, you will certainly need to have previous experience in the motor industry, but what other skills and experience would be good? Whilst brand experience is preferred, it isn't essential. In addition to your experience, you will demonstrate the following:

• The ability to nurture and build long lasting and trusting relationships with internal and external customers and stakeholders of our business.
• The ability to lead, support and motivate your sales team in meeting its collective goals together by example from the sales floor.
• A calm and professional manner, making sure the business and the team comply with both our companies and our regulatory bodies processes and procedures.
• A commitment to our company principle of treating every visitor to our business as we would a welcomed guest in our own home. Every day. Every Time. Without Fail. No Exceptions

If this sounds like you, please submit your application today to be considered for this exciting opportunity