Job Description

Sales Manager

This is your opportunity to help Sperrin Metal redefine what's possible in storage, delivering solutions that truly make life easier for our customers.

You will inspire change!

Reports to:

Managing Director

Location:

Draperstown, Northern Ireland - regular travel across the UK, Ireland & Europe

Department:

Commercial

Contract:

Full time, permanent

Why Join Us?

At Sperrin Metal, we prioritise our employees and their well-being. We foster a company culture of positivity, respect, fun, and appreciation for every team member.

Welcome to Sperrin Metal

Sperrin Metal is a family-run, innovative manufacturer of bespoke storage & racking, where your ideas are valued and impactful to company growth. We are on an exciting journey to implement Lean thinking across all departments, striving to become the global benchmark for manufacturing excellence, pushing boundaries and redefining what's possible in our industry.

The Role

As Sales Manager you will lead a team of sales professionals across the UK & Ireland, driving performance, customer engagement and the operational delivery of the company's objectives. You will work in close collaboration with the management team, fostering relationships with clients and partners, expertly presenting Sperrin Metal products and achieving both individual and team sales targets.

Key Responsibilities

Lead, coach & motivate the sales team to achieve performance and growth targets

Facilitate weekly sales meetings, monthly performance reviews & provide day-to-day guidance to the wider sales team.

Monitor progress against individual and team sales targets.

Provide coaching and feedback to enhance individual performance.

Support recruitment and onboarding of new sales team.

Ensure sales team activity aligns with company objectives and growth targets.

Support the development of area sales plans for the UK, Ireland & Europe.

Oversee the preparation of quotations and proposals.

Track & manage the sales pipeline using the company CRM system.

Maintain regular contact with key customers and prospects.

Manage and strengthen relationships with distributors to support market growth and ensure alignment with company standards and goals.

Support sales team in managing high-value or complex customer accounts.

Attend customer meetings, site visits and trade events as required.

Work closely with the Commercial Operations, Production & Design teams to ensure customer needs are met efficiently.

Provide regular sales reports, forecasts and performance updates to senior management.

Identify and pursue new business development opportunities to expand market share and drive sustainable growth.

Identify areas for process improvement and contribute to operational development.

Identify, evaluate and implement opportunities to leverage AI and digital tools to improve business performance, streamline processes, enhance data-driven decision-making and drive innovation across the organisation.

Essential Criteria

Proven experience in a B2B sales management or senior sales role, ideally within manufacturing, engineering or related sectors.

Demonstrated ability to lead and motivate a team to achieve performance targets.

Strong interpersonal, organisational and communication skills.

Analytical approach with the ability to interpret data and manage forecasts.

Full driving licence and willingness to travel across the UK, Ireland & Europe.

Demonstrated awareness & experience using AI-driven tools or digital automation to enhance efficiency, reporting accuracy or business insight, with a willingness to lead future AI system improvements and adoption initiatives.

Desirable Criteria

Experience within the metal fabrication, racking or material handling industry.

Experience managing remote sales teams and distributor management.

Competence in CRM and data-driven sales management.

Remuneration

A competitive package will be available to reflect the candidate's experience and the importance of this role to our long-term global growth ambitions.

Competitive executive-level salary (commensurate with experience).

Performance related bonus

Company car or allowance

Pension and company benefits package

Sperrin Metal DNA

At Sperrin Metal, we are passionate about growth, persistence and serving our customers and teams with heart. Our values promote a culture of continuous improvement, encouraging resilience when facing challenges and keep our customers at the heart of everything we do. By joining us you will help shape and strengthen our positive & dynamic workplace culture.

Part of a Global Vision - Tierco Group

As part of the Tierco Group, this role connects you with a network of companies including Seating Matters and Sperrin Metal - all sharing a passion for innovation, continuous improvement and world-class manufacturing.

You'll be part of a collaborative group environment, contributing to projects and initiatives that span across Tierco companies.

To apply for the above role, please email your CV with a short cover letter to careers@sperrin-metal.com

Job Types: Full-time, Permanent

Pay: 45,000.00-55,000.00 per year

Work authorisation:

United Kingdom (required)
Work Location: In person

Reference ID: Sperrin Metal - Sales