Job Description

SALES MANAGER - FMCG (UK and UAE Teams)

Reports to :

Managing Director/COO

Direct Reports:

Sales Team (UK & UAE)

About the company

Dooa Hair & Beauty is a fast-growing international FMCG organisation with operations in the UK, Europe, and Middle East specialising in the development, marketing, and distribution of premium haircare and beauty brands. With an expanding portfolio of owned brands and a strong presence across retail, ecommerce, and professional channels, we are committed to delivering high-performance products that inspire confidence and elevate everyday beauty routines.

Primary Purpose of the role :

To achieve the sales and market share for the company through the management of the sales team, both field base telesales and Ecommerce, through effective leadership and management. In addition, this role will have business development responsibilities for select key accounts and to seek out and open new business.

Key measures of Success

Achievement of monthly, Quarterly and annual sales targets Achievement of Certain level of market share Leadership & management of the sales team Management of a small number of key accounts and build business growth.

Core responsibilities

Sales & Strategy

Develop and implement sales strategies to achieve revenue and market share targets.

Team Leadership

Recruit, train, motivate, and manage the UK and UAE sales teams. Conduct field visits with team members to gather market intelligence and support development.

Key Account Management & Business Development

Directly manage key accounts and build long-term relationships. Prospect, negotiate, and onboard new customers and partners. Identify and pursue new business opportunities.

Market & Brand Development

Analyse market trends and competitor activities to shape strategy. Identify new brands for potential acquisition and contribute to the brand onboarding process. Plan and implement monthly promotional programmes to drive sales. Support volume acquisition through price realignment where appropriate.

Budget & Cross-Functional Collaboration

Manage sales and marketing fixed costs within agreed budgets. Collaborate with Marketing, Finance, and Product teams to align initiatives. Contribute to monthly management meetings with insights and proposals.

Customer Experience & Issue Resolution

Resolve customer issues promptly to ensure high satisfaction levels. Set team targets, monitor progress, and drive performance. Lead weekly sales meetings and provide structured guidance. Prepare accurate sales forecasts and performance reports.

Skills & Experience Required

FMCG sales experience (essential)

Strong communication, analytical, and numeracy skills Proven track record of meeting targets and working to tight deadlines Experience managing and developing a sales team Ability to influence, negotiate, and overcome objections Results-driven, proactive, and goal-oriented

Personal Attributes

Strong sense of ownership and responsibility Confident leadership and people-management style Proactive, solution-focused, and commercially aware Ability to convert challenges into opportunities
Pay: 40,435 - 50,670

Job Type: Full-time

Ability to commute/relocate:

North West London: reliably commute or plan to relocate before starting work (preferred)
Application question(s):

How many years of experience do you have ? * Do you have experience in FMCG ?