Job Description

Employment Type

Full Time, Permanent

Application Start Date

01-08-2025

Application End Date

01-09-2025

Job Title

Sales & Training Representative (London)

Hours

Full time, 40 hours per week

Salary

Competitive salary, based on experience.

Job Location

Field Based

Reports To

UK Regional Manager

Location

London

Category

Sales

Description

COMPANY DESCRIPTION

Wren Laboratories Ltd is the company behind Optibac Probiotics, the UK's most recommended range of friendly bacteria supplements. We believe in cultivating an environment where talent thrives, ideas flourish, and every team member plays a crucial role in our collective success.



As scientists discover more about the important role of the gut in overall health and wellbeing, the global demand for probiotic supplements is increasing dramatically and as the experts in friendly bacteria, specialising entirely in live cultures, we are committed to producing a high quality supplement range containing some of the most researched strains in the world, developed in the world's leading laboratories.



Our award-winning range is sold in the UK, Ireland and many international markets via multiple different sales channels including pharmacies, health food stores, grocery, online retailers, marketplaces and Complementary & Alternative Medicine (CAM) practitioners.



Pioneers of the probiotics supplement category, Optibac has long been championing the gut health revolution, tirelessly educating professionals and consumers alike on the benefits of friendly bacteria in maintaining overall health and wellbeing. Our continual mission is to 'empower millions of people to change their lives with the power of probiotics'.



A highly ambitious company who believe in really making a difference to people's lives through their product range, maintaining a vibrant & inspiring workplace and to giving back to wider society through charitable giving. To date Wren Labs has donated over 2m to charitable causes.



As a family-run business we have a strong focus on work-life balance and ensuring contributions are recognised and valued.

MAIN PURPOSE & SCOPE OF THE JOB

As a results-driven and customer-focused Sales Representative, you are responsible for identifying and acquiring new retail stockists across the Pharmacy and Heath food store sector, nurturing existing relationships and achieving sales targets through ongoing product training, in-store brand visibility and support.



Flexibility is essential at Wren Laboratories, with all teams working closely together to support and develop the 'Optibac' brand, so occasional additional support duties may be required in other areas of the business.

TASKS & RESPONSIBILTIES

This document outlines the duties required of the post to indicate the level of responsibility. It is not a comprehensive or exhaustive list and duties may vary from time to time but these would not change the general character of the job or the level of responsibility.



The post includes the following key areas:

Sales Growth & Development

Develop and implement sales strategies to achieve and exceed sales targets in assigned territories. Actively engage with current and potential customers, including health food stores, pharmacies, and healthcare professionals (e.g., nutritionists, dietitians, etc.), to promote the company's range of probiotics Conduct in-store visits and consultations with retailers to drive product visibility, brand awareness and optimize merchandising efforts. Identify new sales opportunities and effectively present products to potential customers, closing sales and expanding the customer base. Participate in trade shows, industry events, and conferences to promote products and build brand awareness.

Customer Training

Deliver engaging and informative training sessions to retail teams and health professionals on product benefits, proper usage, and nutritional science using company marketing assets. Serve as a trusted product expert by staying up-to-date on the latest research and trends related to health and nutrition. Offer ongoing education and support to customers, ensuring they are fully informed and able to confidently promote and recommend the Optibac range.

Account Management & Relationship Building

Cultivate and maintain strong, long-lasting relationships with key accounts, serving as their primary point of contact for product information and sales support. Provide exceptional customer service to ensure client satisfaction, including handling inquiries, addressing concerns, and resolving issues promptly. Partner with retailers to create customized promotional programs and in-store events to drive product engagement and sales. Manage free stock, marketing assets and any trade spend appropriately to drive the strongest commercial outcomes. Open new accounts, build key relationships across various levels and generate sales in both independent and regional accounts. Ensure accounts adhere to our retail criteria and be responsible for boosting brand awareness in every account, in line with our brand guidelines.

Reporting & Analysis

Track and report on sales performance, customer engagement, and training effectiveness within assigned territory. Create new opportunities via strong analysis of territory with our stockists to ensure we achieve secondary siting and new listings Provide insights and feedback to the sales and marketing teams on market trends, customer needs, and competitor activities. Participate, contribute and share best practice within team meetings. Efficiently manage own administration, a CRM system, and notes. Manage monthly territory expenditure.

This position requires regular travel within the assigned territory for customer visits, training sessions, and events. Occasional travel to HQ (Andover, Hampshire) and overnight travel may be required.

DESIRABLE SKILLS & ABILITIES

Strong organisational, collaboration and time management skills Good understanding of Microsoft Office Excellent interpersonal and customer-facing skills The ability to work independently as well as part of a team Enthusiastic, positive, driven, hardworking, and self-motivated Commercial acumen

KNOWLEDGE, QUALIFICATIONS & EXPERIENCE

Diploma, Advanced Diploma or relevant Degree in nutrition / nutritional therapy / naturopathy / complementary health / good knowledge in health and nutrition advantageous Previous sales experience advantageous Experience of working in the natural products or Healthcare industry advantageous A full UK driving licence and access to a reliable car for permitted business use required (unless London based).

NO AGENCIES PLEASE!