Job Description

Job Introduction

About YPO

Do you aspire to work in a welcoming, innovative, forward-thinking, inclusive and supportive organisation where you can also learn and develop? YPO might be the perfect fit for you!

With 50 years of experience, YPO has been dedicated to supporting the public sector. Our journey began five decades ago when 13 local authorities united to streamline their purchasing needs and enhance efficiency, forming the organisation we know today.



As a 100% publicly owned entity by our 13 member authorities, we ensure that our profits are reinvested into our public sector customers, offering even greater value for money. Discover more about our company and culture at Start a career at YPO | YPO.



YPO is committed to eliminating discrimination and encouraging diversity amongst our workforce. Our aim is that our workforce will be truly representative of all sections of society and each employee feels respected and able to give their best.



This position is a full-time role (37 hours per week) and YPO is pleased to consider requests for flexible working arrangements, including part-time hours and job-sharing opportunities. We are committed to supporting work-life balance and encourage candidates to discuss their preferred working patterns with us.

About the Role

We are seeking to appoint to the role of

Search Marketing Manager (Maternity Cover - 12 months)

.



As an integral member of the Digital Marketing team, this role will support the development, implementation and optimisation of the Search Marketing channel strategies, aligned to key business objectives.



The role will specifically focus on:

Driving sales, revenue and lead generation through a number of digital marketing channels

, including Search Engine Optimisation (SEO), Pay-per-Click (PPC), Paid Shopping Ads and Paid Social

Developing and guiding YPO's digital marketing channel strategies with data and insight

, supported by the Digital Marketing & eCommerce Manager and agency partners

Embedding and growing YPO's Paid Social channel program internally,

identifying and managing any associated risk

Managing and nurturing third party agency partnerships

to grow and optimise channel performance and delivery (to agreed budgets)

Providing ideas and delivering best-in-class content and user experience

tailored to relevant audiences and target groups we want to engage with

You'll be joining a collaborative, high-performing Digital Marketing team with opportunities to work across a number of exciting initiatives and projects that will deliver impact and value to the business.

About You

We are seeking a confident digital marketing professional with demonstrable working experience and knowledge of using organic and paid channels to deliver growth, ideally within B2C and B2B environments.



The successful candidate will be confident in managing the delivery of digital marketing campaigns from creation through to reporting. The role will also support content development and merchandising across the YPO website, and associated domains.

What we're looking for:

Proven experience managing SEO, Pay-per-Click (PPC), Paid Social channels, including shopping feeds and display ads Experience managing budgets, including forecasting and reporting on agreed KPIs Strong understanding and practical experience using CRM and CMS tools First-class writing, editing and proof-reading skills, and ability to make complex information engaging and accessible to multiple audiences Strong research and analytical skills to ensure digital marketing activity, content and campaigns are relevant, measurable and communicated with actionable insights

For a detailed description of the role and required skills, please refer to the job description attached below.

What's in it for you?

We are proud to offer a fantastic range of benefits, including:

Generous annual leave, from 24 days a year, plus 8 days statutory bank holidays and 3 discretionary closedown days at Christmas Local Government Pension through West Yorkshire Pension Fund Recognition of continuous service from current employment with a relevant public sector body may apply (please email recruitment@ypo.co.uk for further information) A comprehensive health and wellbeing package Flexi scheme and flexible working options available (please discuss your preferred working requirements with the manager at interview) Family friendly policies Cycle to Work scheme Subsidised canteen Free parking available


To have a confidential and informal discussion about this role, or for any additional support, please contact

Eve Leonard - Search Marketing Manager -

eve.leonard@ypo.co.uk

.



Interviews are scheduled to take place the week commencing

2nd February

2026

, in-person at our office in Wakefield.