Job Description

We're hiring! Senior Account Executive, Full-time, Permanent, Brighton, UK

We are recruiting a full-time Senior Account Executive to join the team on one of our most successful show portfolios. Consisting of two live exhibitions in London and Manchester plus an online content hub showcasing the latest tech and innovations within their space; this internationally recognized brand attracts a combined audience of over 23,000 each year.

The Senior Account Executive is responsible for

driving revenue through the sale of exhibition stand space, sponsorship packages, digital advertising and related products across a portfolio of shows or products

. This role involves identifying new business opportunities, managing client relationships, and achieving individual & team sales targets for the show.

The Senior Account Executive works closely with the Direct Team, Marketing, Event Operations and Finance to ensure client needs are met, and show objectives are delivered.

Key Responsibilities

1. Sales & Business Development

Sell exhibition stands and sponsorship packages to new and returning clients across designated events. Meet and exceed revenue targets consistently. Proactively generate leads through industry research, prospecting, networking, and attending relevant industry events. Identify and research target markets, potential exhibitors, and sponsors relevant to the show. Develop and deliver tailored sales proposals and presentations to prospective clients. Maintain a high volume of client contact through phone, email, video calls, and in-person meetings. Support key accounts under the guidance of senior sales colleagues or the show Event Manager.

2. Market & Industry Knowledge

Stay informed about market trends, competitor events, and industry developments relevant to your sectors. Collect and communicate client feedback to support ongoing event improvement. Identify new revenue opportunities within the existing event portfolio, including upselling and cross-selling.

3. Reporting & Administration

Maintain and manage a personal sales pipeline to ensure continuous progress toward targets. Participate in internal sales meetings, training, and strategy sessions whilst working closely with all other departments to meet essential show deadlines.
Updating and maintaining all systems relevant to the event, including exhibitor database, sales figures and contracts and floorplan.

Participate in

post-event debriefs

, providing insights and recommendations to enhance future sales efforts.

Qualifications & Experience

Minimum

2 years' experience

in a

B2B sales role

, preferably but not exclusive to

trade events

,

exhibitions, conferences, or media sectors.

Demonstrated ability to meet and exceed revenue targets. Experience selling

exhibition space, sponsorship packages, and/or event services

. Knowledge of B2B marketing principles and the role trade events play in business development. Proficiency with

CRM systems

(e.g., Salesforce, HubSpot) and Microsoft Office (Word, Excel, PowerPoint).

Key Competencies & Soft Skills

Sales Acumen

Strong understanding of the B2B sales process, including lead generation, pitching, negotiating, and closing skills with a consultative approach to sales. Comfortable managing complex sales cycles and multiple stakeholders.

Communication Skills

Excellent written and verbal communication skills. Ability to prepare well-structured proposals and presentations. Active listening skills to understand client needs and objectives.

Relationship Management

Ability to build and maintain strong relationships with clients at all levels. Skilled at managing client expectations and resolving issues proactively. Customer-focused approach with a long-term partnership mindset.

Time Management & Organisation

Strong time management skills with the ability to juggle multiple clients, events, and priorities. Skilled at prioritising and managing workload under pressure.

Problem Solving & Adaptability

Proactive in identifying challenges and developing solutions. Comfortable working in a

fast-paced, evolving environment

. Flexible in responding to changes in event formats, client needs, and market conditions. Open to feedback and committed to continuous learning and development.

Resilience & Drive

Highly self-motivated with a strong desire to achieve and exceed targets. Resilient in overcoming objections and rejections. Strong sense of initiative and personal accountability. Prepared to pick up the phone for warm and cold outreach.

Working Relationships

Internal:

Commercial Manager, Marketing Team, Event Operations Team, Finance Team.

External:

Exhibitors, Sponsors, Industry Associations, Agencies, Event Partners.

ADDITIONAL INFORMATION

Competitive salary negotiable depending on experience

25 days holiday entitlement per annum plus Bank Holidays

Matched Pension contribution

Excellent company benefits including healthcare cover, life insurance and critical illness cover as well as gym membership & classes contribution and cycle to work scheme

Flexible working hours available

A great working environment with lots of social activities

To apply, please send your CV alongside an optional cover letter outlining why you are perfect for this role.

Diversified Communications is committed to equal opportunities to all staff and those who work with us, irrespective of age, religion, or sexual orientation, ethical or national origin, gender, race, physical or mental disability and in line with the 2010 Equalities Act. Our commitment is based on ethical beliefs because we value a diverse customer base and the individualism each employee brings to our business.

Equal opportunity is about good, fair employment practices which make sound business sense. Every person has the right to work and do business in an environment free from discrimination and harassment.

By applying for this job, you acknowledge that your information may be processed by our People team for the purposes of reviewing your application for employment. By submitting your application, you agree to your information being stored on file for up to three months and might be used to consider other suitable job opportunities.

Your information may be shared with internal departments to support future applications. You can withdraw your application at any time and your details will be deleted from our records - You can do this by contacting the HR department directly through our website.

All selected candidates are subject to passing reference checks prior to employment.

Candidates must be authorised to work in the UK.

Job Types: Full-time, Permanent

Pay: From 32,000.00 per year

Benefits:

Casual dress Company events Company pension Cycle to work scheme Enhanced maternity leave Enhanced paternity leave Gym membership Health & wellbeing programme Life insurance Paid volunteer time Private medical insurance Sick pay Transport links Work from home
Experience:

Sales: 2 years (preferred)
Work Location: In person